Just entering the threshold of 2008, the lighting industry has been in full swing. New products are frequently unveiled, and the monopoly plan is in full swing. Dealers' conferences, logistics conferences, and so on. Under the calm lake, there is a new round of market competition, and tensions are on the verge.
Liangjian Marketing, the attack terminal has always been a topic that manufacturers have been brewing for a long time. In order to gain insight into the new trends of the enterprises around the world, the reporter recently came to the Haohao Lighting, which is famous for its event marketing, and talked with Hao Xilong, the deputy general manager of marketing, about Hao Hao. In 2008, the new idea of ​​entering the market in depth.
Talking about Haohao Lighting, Hao Zong is like talking about his own child, talking in a sly manner, and smiling faces reveal the joy that can't be concealed. General Hao introduced the ins and outs of the whole project in detail. One of the high-end planning of Haohao, the dealers actively cooperated with each other, and the enthusiastic participation of consumers, the opening of the 2008 terminal drama.
Prologue: Lost Lights
White: Do you know how to buy a lamp?
know.
Do you know how to buy a good lamp?
do not know.
With the development of the economy and the improvement of people's living standards, clothing, food, and injection have all been greatly improved. Real estate has become a hot topic nowadays. The lighting industry has long been recognized as an emerging industry that closely follows the development of the real estate industry and is the post-era of real estate development.
But it is undeniable that people are inevitably showing some discordant notes when they are happily becoming a house. Almost everyone who is busy with the renovation of new homes has been plagued by the choice of lighting products. This is mainly reflected in the following aspects: First, the selection of the nearest lighting market is not much; Second, the brand of professional lighting market is messy; Third, the lighting products are severely broken, and consumers of the same brand are hard to satisfy the desire of one-stop shopping. These are just a microcosm of the difficulty of buying a lamp. As for whether there will be quality problems, it is not known.
A former AIG executive described Hank Greenberg (AIG's CEO, American International Assurance Co., Ltd. as a wholly-owned subsidiary of AIG), "If a small branch of the Chinese forest suddenly breaks That snoring can be heard." This means that Greenberg has always attached great importance to analyzing relevant information with his top management team and capturing business opportunities from this information. However, Hao Hao had the idea of ​​re-layout the terminal because he heard the voice of the consumer.
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