Panasonic aggressively exploits Indian market momentum to catch up with Korean brands

According to Japanese media reports, Panasonic Corporation is actively expanding its market in India. Its sales in India are expected to reach 500 billion yen in 2015. This figure will be five times that of 2011. In 2012, in addition to the addition of 50 franchise stores (the total number will reach 225), the number of ordinary stores that display their products will reach 30,000. In addition, in December this year, the new factory for the production of air conditioners, washing machines and other products will also begin operations. Matsushita will invest in both production and operation to strengthen its market position, and it will pursue the Korean brands.

It is reported that Panasonic will actively carry out the "India plan" under the management of President Hirokazu Taiho. In 2011, sales will reach 100 billion yen. In 2012, this figure is expected to double. President Taeung Hiroshi said, “In India, we have seen the same scale of business as South Korea’s Samsung Electronics. In terms of environmental and energy management issues, the proposal for the government and corporate bodies needs to be strengthened.”

According to Matsushita’s sales target, sales of ultra-thin TVs are expected to increase by 60% this year to approximately 800,000 units (up from 500,000 units in 2011). In addition, in addition to the effective use of 22-inch and 24-inch ODMs, which are always fiercely competitive in price, LCD TVs that use light-emitting diodes (LEDs) for background lighting production will become the main target. The goal is to reach double-digit market share in 2012. .

In addition, in addition to putting 65 air conditioners on the market, white household appliances have begun to produce local-specific low-cost air-conditioners in India, as well as exclusive stores that improve the service system. The goal is to exceed the LG Electronics of South Korea in addition to indoor and outdoor air-conditioning, and thus become a leader in the same market. In the local shops selling household electrical appliances, if they relax and reach 80% of the products, they will be recognized as "advanced dealers" and enjoy a particularly generous sales commission. In 2012, the goal of these stores is to reach 150. By cooperating with a strong local door-to-door salesman in India, it will increase sales of low-priced hair dryers and beauty appliances of around 1,000 yen. Sales of water purifiers will also begin in the first half of 2012.