As a lighting product that integrates home lighting and embellishment decoration, one of the core competitiveness of the product is the style. The tips of “Peer-free, and indecent†have also become popular in the Shili Street of the ancient town. “Xian Deng†and “Imitation Lamp†have become the most headaches for trend-setting brand enterprises. Some small companies with weak R&D strengths tend to follow the trend of the market, lack their own product positioning, or design through various exhibitions, product catalogs, or constantly through the "dig" of product designers. Product update design. However, the flow of lighting designers has also made the product design style between companies inevitable or similar or similar.
How to maintain the product style differentiation, avoid the design style tends to be the same, has become the focus of the brand business owners who lead the fashion trend of home lighting. Recently, Hua Yunguang, the chairman of Aihua, who is focused on modern low-voltage crystal lamps, said in an interview that the modern low-voltage lamps represented by flat crystal lamps were successfully launched during the 2004 China Light Expo. The hot spot in the terminal market has attracted countless small enterprises to follow the trend of production. By 2006, it has formed a landscape of “the city is full of flat lightsâ€.
Then, since the low-voltage flat crystal lamp has formed a huge consumer group in the terminal market, and the love of China also steadily occupies half of the flat crystal lamp, why is it now launched the "playing beauty lighting" brand?
Originally, Hua Yunguang visited the 2006 World Leisure Expo held in Hangzhou at the time when he went to Hangzhou to inspect the market last year. More than 30 million tourists visited Huayun to lightly explore the potential business opportunities. Through on-site visits and exchanges, Hua Yunguang felt the strong desire of the modern urban youth in the increasingly fierce working environment for the high-quality amateur leisure environment, so he created the “Create a lighting with the core value of leisure cultureâ€. The brand's inspiration is to satisfy the urban youth of the “post-80s†who are about to enter the marriage hall.
In order to turn his inspiration into reality, Hua Yunguang, who is sensitive to thinking and doing things, has quickly launched a thorough market research and went to Beijing, Shanghai, Shenzhen and other fashion frontiers to inspect home improvement building materials, furniture appliances, clothing and apparel. The market trends of the industry, and deep into the various gathering places of the 80s, such as cafes, bars, theaters and online game communities, to communicate with them in depth to obtain detailed information on demand. Unlike other companies that are in the lighting industry and are accustomed to establishing new product development strategies based on channel information, Huayunguang, who is always one step ahead, seems to be more enthusiastic about jumping out of the industry circle and directly researching the terminal market. In the action of Hua Yunguang’s single person going to Singapore to inspect the market, it may be possible to see why the love of China is always at the forefront of the industry trend.
The final result of market research in various places has enabled Hua Yunguang to firmly establish the decision to create “playing beautiful lighting†and to determine the product style positioning featuring “free and flexible, wild charm, exquisite leisureâ€, and this positioning determines the product must Contains a strong sense of leisure culture. So, who should I look for to develop such a product? If you hire an industry designer with experience in lighting design to develop this series of products, it seems inevitably similar to the product style of other brands.
After carefully analyzing the status quo of "playing beauty lighting" product positioning and industry design talents, Hua Yunguang finally turned his attention to the China Academy of Art in Hangzhou, a historical city known as the "Oriental Leisure Capital". The outstanding graduates of the Industrial Design Department of the China Academy of Art are in high demand due to their short supply. Hua Yunguang has chosen to hire professionals from the Academy of Fine Arts to collaborate with industry designers to develop this series of products. The main body design of the product component modeling, appearance color and matching, component size, etc., is improved by the experienced industry designers.
This employment model, which abandons its shortcomings, has successfully avoided the tendency of product design styles. It has created two major protection barriers for talent competition and product competition for "playing beautiful lighting", which will surely promote "playing beauty." The style of lighting "continues to lead the fashion trend of lighting.
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How to maintain the product style differentiation, avoid the design style tends to be the same, has become the focus of the brand business owners who lead the fashion trend of home lighting. Recently, Hua Yunguang, the chairman of Aihua, who is focused on modern low-voltage crystal lamps, said in an interview that the modern low-voltage lamps represented by flat crystal lamps were successfully launched during the 2004 China Light Expo. The hot spot in the terminal market has attracted countless small enterprises to follow the trend of production. By 2006, it has formed a landscape of “the city is full of flat lightsâ€.
Then, since the low-voltage flat crystal lamp has formed a huge consumer group in the terminal market, and the love of China also steadily occupies half of the flat crystal lamp, why is it now launched the "playing beauty lighting" brand?
Originally, Hua Yunguang visited the 2006 World Leisure Expo held in Hangzhou at the time when he went to Hangzhou to inspect the market last year. More than 30 million tourists visited Huayun to lightly explore the potential business opportunities. Through on-site visits and exchanges, Hua Yunguang felt the strong desire of the modern urban youth in the increasingly fierce working environment for the high-quality amateur leisure environment, so he created the “Create a lighting with the core value of leisure cultureâ€. The brand's inspiration is to satisfy the urban youth of the “post-80s†who are about to enter the marriage hall.
In order to turn his inspiration into reality, Hua Yunguang, who is sensitive to thinking and doing things, has quickly launched a thorough market research and went to Beijing, Shanghai, Shenzhen and other fashion frontiers to inspect home improvement building materials, furniture appliances, clothing and apparel. The market trends of the industry, and deep into the various gathering places of the 80s, such as cafes, bars, theaters and online game communities, to communicate with them in depth to obtain detailed information on demand. Unlike other companies that are in the lighting industry and are accustomed to establishing new product development strategies based on channel information, Huayunguang, who is always one step ahead, seems to be more enthusiastic about jumping out of the industry circle and directly researching the terminal market. In the action of Hua Yunguang’s single person going to Singapore to inspect the market, it may be possible to see why the love of China is always at the forefront of the industry trend.
The final result of market research in various places has enabled Hua Yunguang to firmly establish the decision to create “playing beautiful lighting†and to determine the product style positioning featuring “free and flexible, wild charm, exquisite leisureâ€, and this positioning determines the product must Contains a strong sense of leisure culture. So, who should I look for to develop such a product? If you hire an industry designer with experience in lighting design to develop this series of products, it seems inevitably similar to the product style of other brands.
After carefully analyzing the status quo of "playing beauty lighting" product positioning and industry design talents, Hua Yunguang finally turned his attention to the China Academy of Art in Hangzhou, a historical city known as the "Oriental Leisure Capital". The outstanding graduates of the Industrial Design Department of the China Academy of Art are in high demand due to their short supply. Hua Yunguang has chosen to hire professionals from the Academy of Fine Arts to collaborate with industry designers to develop this series of products. The main body design of the product component modeling, appearance color and matching, component size, etc., is improved by the experienced industry designers.
This employment model, which abandons its shortcomings, has successfully avoided the tendency of product design styles. It has created two major protection barriers for talent competition and product competition for "playing beautiful lighting", which will surely promote "playing beauty." The style of lighting "continues to lead the fashion trend of lighting.
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