Recently, the signing of Hunan Satellite TV "Art Players" by the roots has become a topic that many companies often talk about during brand promotion.
In order to quickly occupy the market and enhance brand awareness and reputation, each company has its own magical powers: outdoor advertising, online promotion, newspaper and magazine promotion, TV commercials, and so on. However, celebrity endorsements, sponsorships, etc. are rare in the lighting industry, and it is rare to see the columns sponsored by lighting companies.
Recently, Hunan Satellite TV broadcasted the "Art Player" program, which was filmed in the roots of the root carving shop -- Xiang Yun Ge.
The "Art Player" launched in July 2002 is the only collection and appreciation section of Hunan TV (Hunan Satellite TV broadcasts at 7:20 every Sunday; Hunan Entertainment Channel broadcasts at 12:00 every Sunday at noon; replay at 12:00 every Monday) It is also the first TV brand program in China that integrates antique collection appreciation, contemporary artist promotion and art market analysis. After four years of persistence, it has enjoyed a high reputation in the domestic cultural and art circles, collections, auctions, and art circles.
"Art Player" is now involved in art auctions, antiques, galleries, art brokerage, curation, gift production, sales and other fields, and has a complete industrial chain, brand influence is forming, the market prospects continue to be optimistic.
The roots of the existing root carving art, furniture and lighting three branches. As the pioneer of domestic root art lighting, the roots of the roots of the art lighting, breaking through the traditional root art is limited to the limitations of viewing, so that the practical and decorative perfect combination, has a very considerable market prospects and development space.
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