The smart TV market looks promising. Morningstar, MediaTek, SiS, and former domestic IC design companies all launched television control chips and TV remote control touch and sense chip products to compete for market opportunities.
Although the current product definition, standards setting, operation system and application program construction of smart TV are still not clear, the outlook of the smart TV market is still promising.
Research Institute Takubo Industrial Research Institute believes that the smart trend, coupled with hardware innovations such as 3D functions and LED (light emitting diode) TVs, is expected to drive the growth of the smart TV market, and will be the LCD TV market in Mainland China next year. One of the most important trends.
Takuya estimates that China’s smart TV shipments will reach approximately 3.9 million units this year, with a market penetration rate of approximately 1 percent; next year, mainland China’s smart TV product shipments are expected to double to 8.5 million units, and its penetration rate will also increase to 2 Level of achievement.
Morningstar chairman Liang Gongwei of global TV chip leading factory also stated in the legal briefing that this year's TV market will not grow as expected due to the stagnation of European and American markets; however, it will continue to grow in emerging markets next year, driven by smart TVs. The strength of growth is expected to be stronger than this year.
Under the optimistic view of the growth potential of the smart TV market, TV and wafer fabs including Morningstar, MediaTek and SiS have launched relevant products to compete for market opportunities.
Among them, Morningstar launched a new mainstream standard hybrid broadcast broadband TV (HbbTV) solution in the Pan-European region. Through the use of functions such as Internet TV and set-top box, it integrated TV broadcasting and broadband broadcasting systems, and transmitted diverse information and entertainment to terminals. consumer.
That is, through the HbbTV technology application, consumers can obtain entertainment including video on demand, interactive advertisements, voting, games, social networks, and electronic program orders from different channels such as broadcasters, online service providers and home appliance manufacturers. Information and two-way interactive services.
Morningstar has developed initial achievements in the smart TV market and has successively adopted the Toshiba (Toshiba) TL and RL series models newly introduced in the European market, and the 32-inch or larger large-size intelligent interactive TVs produced by the European consumer electronics boutique brand Grundig.
The smart TV market is not only a battleground for TV chip makers, but also attracts touch-control chips and sensor wafer factories to rush. Microcontrollers (MCUs) Holtek has introduced matrix touch panel products that will cut into the smart TV remote control application market.
The original phase also expanded the game console joystick sensing chip to the application of smart TV remote control, and could create a new application market for existing product technology, and at the same time gain a share of the business opportunities in the huge smart television market.
Although the current product definition, standards setting, operation system and application program construction of smart TV are still not clear, the outlook of the smart TV market is still promising.
Research Institute Takubo Industrial Research Institute believes that the smart trend, coupled with hardware innovations such as 3D functions and LED (light emitting diode) TVs, is expected to drive the growth of the smart TV market, and will be the LCD TV market in Mainland China next year. One of the most important trends.
Takuya estimates that China’s smart TV shipments will reach approximately 3.9 million units this year, with a market penetration rate of approximately 1 percent; next year, mainland China’s smart TV product shipments are expected to double to 8.5 million units, and its penetration rate will also increase to 2 Level of achievement.
Morningstar chairman Liang Gongwei of global TV chip leading factory also stated in the legal briefing that this year's TV market will not grow as expected due to the stagnation of European and American markets; however, it will continue to grow in emerging markets next year, driven by smart TVs. The strength of growth is expected to be stronger than this year.
Under the optimistic view of the growth potential of the smart TV market, TV and wafer fabs including Morningstar, MediaTek and SiS have launched relevant products to compete for market opportunities.
Among them, Morningstar launched a new mainstream standard hybrid broadcast broadband TV (HbbTV) solution in the Pan-European region. Through the use of functions such as Internet TV and set-top box, it integrated TV broadcasting and broadband broadcasting systems, and transmitted diverse information and entertainment to terminals. consumer.
That is, through the HbbTV technology application, consumers can obtain entertainment including video on demand, interactive advertisements, voting, games, social networks, and electronic program orders from different channels such as broadcasters, online service providers and home appliance manufacturers. Information and two-way interactive services.
Morningstar has developed initial achievements in the smart TV market and has successively adopted the Toshiba (Toshiba) TL and RL series models newly introduced in the European market, and the 32-inch or larger large-size intelligent interactive TVs produced by the European consumer electronics boutique brand Grundig.
The smart TV market is not only a battleground for TV chip makers, but also attracts touch-control chips and sensor wafer factories to rush. Microcontrollers (MCUs) Holtek has introduced matrix touch panel products that will cut into the smart TV remote control application market.
The original phase also expanded the game console joystick sensing chip to the application of smart TV remote control, and could create a new application market for existing product technology, and at the same time gain a share of the business opportunities in the huge smart television market.
DIP LEDs, DIP LED Spotlight, THD LED Spotlight, THD LED
Eversatis International Co., Ltd , http://www.eversatislight.com