The most important and most important factor in the ancient town's ability to achieve "China's lighting capital" is attention and support. The ancient town government has set up the Light Expo Organizing Committee since June this year, and fully supports the preparatory work of the Light Expo from human, financial, material, publicity and promotion, environmental construction, and public security management.
More than 1,000 square meters of exhibitors
The ancient town government has always attached great importance to the investment promotion work of the Fair, and has provided great support to the Expo from all aspects. Therefore, as of today, all the booths of this year's Light Expo have been booked, and the number of exhibitors has exceeded 500, and nearly 2,000 booths have been reserved (in terms of standard booths). The reserved booth area has increased by more than 1,000 square meters. The crown of previous light fairs.
Famous manufacturers gather the power of the exhibition
Judging from the current reservations of booths, the exhibitors of this year's Fairs in the ancient town accounted for 57% of the total, and the towns outside the town accounted for 20.4%. More than 25% of the exhibitors outside the city demonstrated the brand appeal of the Guzhen Light Fair. According to the reporter's understanding, at this year's Light Expo, including the famous brands such as Op, Huayi, Shengqiu, Liangyi, Baijia, and Aikeshi, all of them were exhibited in large-scale special booths, while NVC and Helibo Well-known enterprises in other regions will also enter the current light fair with large-scale special booths. More worthy of attention in the industry is that the top ten outstanding figures in the first Chinese lighting industry, the newly elected top ten Chinese lighting industry's top ten outstanding figures, and most of the top 500 most competitive dealers in China's primary market will be in this year's lights. During the Expo, the ancient town was gathered. It is understood that this year there will be a dozens of Korean lighting procurement group to come to participate in the light fair, the number of foreign visitors will increase by 20%. This also shows that this year's Light Fair is a great opportunity for the Chinese lighting industry.
Use the media to build a light fair
The Organizing Committee of the Light Expo Association insisted on the "Guzhen Lighting" newspaper, the other professional media and the mass media supplemented by the industry, and always promoted the construction of the "four brands". At the opening of the Expo, the public was also launched. The media publicity, in the "Zhongshan Daily", "Zhongshan Business Daily", "Nanfang Daily" and other more than 20 media to carry out propaganda and reporting, creating a grand atmosphere in the whole society. In addition, through the telecommunications department, the "Land Fair will be fixed ringtone" business will be launched in the town's 31355 line commercial nature telephone to promote the light fair and corporate image publicity.
On this basis, the organizing committee of the Light Expo will also organize the manpower to send the second batch of invitations to stabilize the professional buyers' intentions; fully implement the publicity work with the major mass media in China, and launch a round of propaganda climax across the country. Improve the social influence of the Fair; the atmosphere in the town will be fully rolled out; the site layout plan for the opening ceremony will be determined and coordinated with relevant departments. Strengthen the ties with the organizers of the exhibition activities, refine the implementation of the organization plan, and strive to organize the activities to be very impressive.
Integrate resources and service
This light fair is also painstaking in improving the conference services. Firstly, nearly 100 outstanding foreign language students from the Zhongshan University of the University of Electronic Science and Technology of China participated in the service work during the Expo. Secondly, in cooperation with China Telecom Zhongshan Branch, the hotel provided the hotel reservation service for the merchants using the "114 number of the Best Hotel Reservation Service". The majority of merchants came to the exhibition; third, the more comfortable and clean surrounding catering service units were promoted in the "Guide to Visitors" to provide guides and reference for exhibitors and merchants. Approved by the health department, the KFC fast food restaurant was introduced in the dining area on the third floor of the exhibition hall to provide Western-style fast food for the exhibitors, and two leisure areas in the museum were operated. Fourth, during the light fair, the import and export commodities transaction in Guangzhou China A free direct bus service from Guangzhou Zhida Ancient Town will be set up in the east side of the old building (formerly Canton Fair) and the Ethereum Square in the northeast of China Hotel. Fifth, carefully plan various activities during the exhibition, run the opening ceremony, fireworks display and other activities, together with this newspaper to hold the second China Lighting Industry Top Ten Outstanding People Awards Ceremony, China's first-tier market most competitive distributors 500 Strong dealer award ceremony, "lights are recommended brand" awarding ceremony, together with the China Association, the Provincial Industrial Cluster Committee, Global Sources, Global Market and other professional media and Qilang lighting and other enterprises to hold a series of lecture forums and buyers Purchasing Fair; Sixth, develop an exhibition plan, plan a functional service area. Properly arrange medical centers, patent service points, business centers, luggage storage, free bus pick-up points, garbage transfer stations and other service points, equipped with professionals to ensure safe and convenient services to customers.
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