At that time, the ancient town government aimed at the lighting capital of China, and was able to practice it. Even the secretary and the mayor could go to Wenzhou to inspect and explore the city, and made up their minds. "Even if you hang the lamp on the tree, you must do a good job." It will be able to build an ordinary town into a new industrial base that affects the entire Chinese lighting industry and enjoys a global market in just a few years, forming a value-added regional brand system. Today's Foshan Nanhai is known as China's downlight and spotlight production base. It is home to more than 300 commercial lighting brands and related supporting companies such as Jiamei, Southeast, Langshi, Haojue, Wei'ao and Delta. From the perspective of commercial lighting, the South China Sea has already had considerable advantages, and the regional brand “Nanhai Commercial Photo†has begun to take shape. However, "children are smart and well-behaved, and they must be supported by adults to become the pillars of the building." The brand of "Nanhai Shangzhao" really rises, and the difference is as follows:
First, the government is accurately positioned and fully supported.
Since the "Nanhai Business Photo" already exists, how will it develop? How much impact can it have in the lighting industry? Can you lead the Chinese commercial lighting market? These problems are not something that one or several South China Sea lighting companies can do, but an economic article in front of the South China Sea government. The government's first priority is to review the current development status of “Nanhai Commercial Photo†and analyze it carefully in the context of China's lighting industry and global market to find out the advantages and disadvantages and explore what it has. Impact, what trends, and then find the best development ideas and development orientation of “Nanhai Commercial Photoâ€. After finding the right position, from the perspective of regional economic planning and industrial economic construction, we will give support to the “Nanhai Commercial Photo†with policies and resources, and focus on creating a group of potential and influential enterprises to form the “South China Sea Joint Fleetâ€. Build a solid "framework."
Second, industrial clusters and regional team awareness.
The reporter learned from the "2007 Nanhai Lighting Enterprise Leaders Association" held in Nanhai on September 8th that this activity is the first time in more than ten years. In the ancient town of China's lighting capital, not far from each other, such activities are not only every year, but also several times a year. There is a lack of communication between the lighting companies in the South China Sea. They are fighting in the market and cannot support each other. They cannot promote each other and cannot form regional joint advantages. Therefore, it is necessary to build “Nanhai Commercial Photo†into a strong regional brand. Apart from government support and policy inclination, it is also inseparable from the awareness of industrial clusters and regional team awareness. It is inseparable from the strong “Nanhai Commercial Photo†regional brand awareness. Only in this way can we concentrate more and better social market resources and form a "South China Sea Joint Fleet", thereby increasing the influence of Nanhai Lighting in the lighting industry and enhancing the industrial status of Nanhai Lighting.
Third, especially need "head wolf"
Judging from the current group of leading figures in the South China Sea lighting industry, wealthy business owners abound, but there are not many entrepreneurs with overall concepts and brand awareness who will operate regional and business strategies. Today, there are more than 300 lighting companies in the South China Sea, but there are fewer than 30 companies with their own brands. Most of the Nanhai lighting companies still focus on OEM production. Therefore, the most lacking of "a group of wolves" in Nanhai Lighting is the "head wolf" with brand awareness, strategic vision and social responsibility.
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