For mobile phone manufacturers, if they want to continue to promote the growth of the smartphone market, they must break the tradition and find a new way. In fact, in recent years, major mobile phone brands have been exploring new development directions for smart phones, whether it is music phones, camera phones, gaming phones, or cameras, mobile phone bodies, full screens, etc. These attempts are not inactive. But the impact is limited.
With breakthroughs in key technologies such as deep learning, computer vision, machine algorithms, and natural language understanding, the concept of artificial intelligence has risen rapidly and is gradually moving towards commercialization. At present, artificial intelligence has been widely used in many fields such as transportation, finance, industry, agriculture, and education. In the face of development difficulties, it is a general trend that the smartphone industry chooses to use artificial intelligence as a breakthrough point.
At present, mobile phone manufacturers represented by Apple, Samsung, and Huawei continue to explore technologies such as face recognition, under-screen fingerprints, and flexible displays. They also target artificial intelligence, and they have adopted "AI camera" and "AI chip". "As a hot topic in marketing, and vigorously deploy artificial intelligence products as a new driving force for the company's rapid growth.
Apple greatly improves Siri to catch up on the artificial intelligence track
Recently, Apple released a new job posting. The company hopes to find a writer and editor to help Siri achieve better results. In this announcement, Apple requires candidates to lead a team of screenwriters and editors to provide Siri with a complete and consistent dialogue to help Siri become more efficient and likable.
It can be seen from this that Apple is indeed aware of the fact that Siri performs almost poorly in all artificial intelligence assistant products today.
It is reported that Apple historically did not attach importance to basic research or technological research and development, resulting in a serious disadvantage in terms of artificial intelligence technology and talents. The company's weakness in the field of artificial intelligence has also affected many products and businesses. In addition to Siri, which covers various hardware devices, it also includes autonomous driving research and development projects.
According to reports, compared with Google Assistant and Amazon Alexa, Siri does not perform well in the ability to understand contextual conversations, that is, it is unable to understand the latest sentence based on what the user has said in the past. Recently, USA Today also conducted an evaluation, asking a total of 150 questions. In terms of answer accuracy, Google Assistant is 80%, Amazon Alexa is 78%, and Apple Siri is only 55%.
This is dangerous for Apple, because Apple's business model is facing the challenge of changing times, and the traditional mobile phone hardware business cannot provide enough nutrients for Apple in the next era.
Therefore, Apple wants to change this status quo. Data shows that in March this year, Apple disclosed more than 142 Siri-related recruitment information, and this month has increased to 194. Siri must usher in drastic real changes and upgrades.
In early July of this year, Apple’s core machine learning team ushered in John Giannandrea, the former head of Google’s AI, as their head of machine learning and artificial intelligence strategy. Giannandrea will report directly to Apple CEO Tim Cook. This shows that Apple has set artificial intelligence as one of its core strategic goals.
But this is just one of Apple's many measures to enhance AI competitiveness. It is reported that in 2017, Apple acquired several AI startups, including Israel's facial recognition technology company RealFace and German eye-tracking technology company SensoMotoric. Both of these acquisitions show that Apple is entering a more advanced and intuitive AI platform that will enable the company to catch up with its competitors.
Samsung invests 22 billion U.S. dollars in AI, 5G and other fields to acquire and invest in more than a dozen AI companies
Coincidentally, in August this year, Samsung Electronics announced that its parent company, Samsung Group, will invest 25 trillion won (US$22 billion) in the next three years for artificial intelligence, 5G mobile technology, automotive electronic components, and biopharmaceutical businesses. Seek new growth drivers beyond mobile phones and memory chips.
Samsung stated that it plans to significantly increase its AI research capabilities, increase the number of senior artificial intelligence researchers in its global artificial intelligence center to 1,000, and invest heavily in biopharmaceuticals. In fact, Samsung has paid more attention to artificial intelligence in recent years, and the company plans to implant AI technology on all smart devices by 2020.
It was previously reported that Samsung will open a new artificial intelligence research center in Cambridge, England, and will cooperate with Samsung AI centers headquartered in Moscow and Toronto. The research center will be led by Andrew Blake, former director of the Microsoft Cambridge Research Laboratory and research pioneer in computer translation visual data system development, and Samsung said it may recruit 150 AI experts in the near future to increase Samsung’s R&D personnel in the UK to 400 people.
In fact, Samsung's layout in the field of artificial intelligence can be seen in recent years. In October 2016, Samsung spent 238.9 billion won to acquire Viv Labs, a US artificial intelligence company, a start-up company dedicated to building an open artificial intelligence assistant platform.
In March of this year, Samsung’s subsidiary company wholly acquired Egyptian artificial intelligence search engine company Kngine. In the intelligent voice assistant Bixby, in order to compete with Google Assistant and Siri, Samsung has invested a lot of effort to accelerate the advancement. . With Samsung's focus on the field of artificial intelligence, Samsung has acquired and invested in more than a dozen AI companies, and a considerable number of them are not unrelated to Bixby.
Last year, Samsung took the lead in launching Bixby in the Galaxy S8 and S8 Plus. It is a research result of Samsung's artificial intelligence, deep learning, and UI design. In addition to Samsung's own products, Bixby will also appear in other companies' devices in the future.
In addition, it is reported that on June 13, Samsung announced that its Samsung NEXT Fund in Silicon Valley has set up a new fund called "Q Fund" to invest in solving artificial intelligence problems (AI) and using AI to solve early computer science problems. Start-up companies to promote the development of early stage AI start-ups.
Huawei joins hands with Microsoft and iFlytek to vigorously deploy artificial intelligence products
In the second quarter of 2018, the domestic mobile phone manufacturer Huawei, which ranked second in the world in mobile phone shipments, has also made vigorous deployment in the field of artificial intelligence. At present, providing artificial intelligence to enterprises is the focus of Huawei's next development.
It is reported that in May of this year, Huawei and iFlytek signed a strategic cooperation agreement. In the future, the two parties will carry out in-depth strategic cooperation in the four major areas of public cloud services, ICT infrastructure products, smart terminals, and office IT. The two parties will also develop innovative AI voice applications for the future, expand new industry markets, share profits on a large scale, and jointly strengthen the artificial intelligence industry ecosystem.
For the consumer market, some of the technologies used in Huawei's mobile phones are derived from the intelligent voice technology blessings of iFLYTEK. Huawei Mobile also internalizes the AI ​​technology and capabilities of iFlytek as part of Huawei's mobile phone capabilities, bringing differentiated competitive advantages to it.
In addition, Huawei and Microsoft have carried out in-depth cooperation in the field of artificial intelligence products, creating products and user experiences with EQ+IQ. Microsoft Xiaoice, which is currently built into Huawei mobile phones, has been officially launched. Users of Huawei mobile phones (including Honor) whose smart assistant has been upgraded to version 8.2 and above can experience it.
It is understood that after the evolution of the first five generations from chat to image recognition and then to advanced sensory stage, Microsoft XiaoIce has risen from the vase-like chatbot of the year to three product lines of Microsoft artificial intelligence that are on par with infuse AI, Bing & Xiaona. one. Today, the sixth generation of Xiaoice has further upgraded its interaction methods and integrates multi-sensory interaction.
In addition, on August 9, Yu Chengdong, CEO of Huawei's consumer business, revealed in the semi-annual performance report that Huawei is making smart speakers and will release it soon. In addition, children's intelligent robots are accompanied by smart speakers.
Prior to this, Huawei has established a corresponding team to make smart speakers. According to industry insiders, Huawei's smart speakers come from the team under Huawei's consumer business smart home. The team has more than 100 people. The entire voice AI system is built by itself, including far-field voice recognition, semantic understanding, and decision-making dialogue.
As for when Huawei will launch its smart speaker products, Huawei has no official news yet. However, some people in the industry chain infer that shipments are expected to exceed one hundred thousand orders in October this year at the earliest. Shan Gang, head of Huawei's consumer BG smart home product line, also revealed that Huawei is expected to launch smart speakers in 2018.
In addition to smart speakers, Huawei is also committed to the development of smart chips. It is reported that Huawei has developed a project code-named "Da Vinci", also known as "Plan D". The Da Vinci plan aims to introduce AI into all Huawei products and services, and Huawei semiconductor company HiSilicon is responsible for research and development.
In fact, in addition to the above several mobile phone manufacturers that have plans in the field of artificial intelligence, well-known domestic mobile phone manufacturers such as Xiaomi, OPPO, and vivo are also aggressively deploying artificial intelligence products. On the whole, artificial intelligence, as a new breakthrough for smart phones, is in line with the trend of technological development and the reality of the industry. Judging from the current market situation, the landing of artificial intelligence in the field of smart phones not only provides new directions for smart phones, but also wins new opportunities for its own market expansion, which can be described as a win-win move. In addition, the application of artificial intelligence to mobile phones, as a possibility of revolutionary innovation, may also bring huge changes to the mobile phone industry, such as reshuffling the cards.
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