Every April has been a new period for all major electrical appliances, and it is also a key node for major air-conditioning manufacturers to start the sales campaign in the peak season. Oaks, which has been at the forefront of the industry, is no exception. Following the 1.12-1.14 "warm life" campaign, 3.13 - 3.15 "Lexiang home" Olympic powder festival, Oaks will usher in the scarce Jingdong Super Brand Day on April 12.
Oaks Jingdong joins forces to break the record in 2017
As early as January 2016, Jingdong opened the first “Jingdong Super Brand Day†on the mobile mobile client. In March of the same year, “Super Category Day†and “Super Item Day†were launched. In July, Jingdong “Three Supers†realized the multi-screen connection between the wireless terminal and the PC, and gathered the dual advantages and strategic resources of Jingdong and the brand to play Jingdong High. Quality e-commerce capabilities, building an intelligent platform for brand and consumer interaction. Up to now, Jingdong has successfully cooperated with dozens of well-known brands at home and abroad to launch “Super Brand Dayâ€, “Super Category Day†and “Super Item Day†in different industries and product fields, which have been widely praised by brands and consumers. . Jingdong “Three Supers†allows consumers to enjoy the good shopping experience and quality service while purchasing preferential, high-quality products and satisfying shopping needs, and fully reflects Jingdong’s powerful e-commerce capabilities.
Last year, Oaks and JD joined forces to become the first home appliance brand to win the Jingdong Super Brand Day. During the Jingdong Super Brand Day, the coldest subway (the metro atmosphere transformation) and short video (7 short videos) were launched. , the mountain frog music festival (escape plan) and other exciting marketing activities, but also released the air-conditioner vouchers up to 1000, the purchase of a set of 800, the full amount of audio to create innovative games.
Outstanding marketing means made a perfect ending for the last year's Oaks King Super Brand Day: At 0:00 on August 3, 2017, Jingdong Super Brand Day hit a strong, only 28 minutes, the sales of Oaks air conditioners have exceeded 100 million The whole day's sales were 3.1 times that of the previous year's double 11. Such impressive sales results have broken the new record of the sales volume of Oaks air-conditioning, and created the sales myth of the air-conditioning industry.
2018 and then join hands with Oaks East to write legends
The cooperation between Oaks and JD.com has been in existence for a long time. As early as December 2016, the cooperation between the two parties was officially launched. Oaks is open to production capacity, and Jingdong matches customer needs. By analyzing the user portraits formed by the consumer comparison parameters, such as what style, frequency conversion or fixed frequency, the demand for noise and rapid hot and cold, allows Oaks to based on customer needs. Targeted and precise positioning development, targeted in the production and distribution, production of more personalized products, enhance the consumer experience.
At the beginning of 2018, Oaks and JD.com have started a new round of cooperation without stopping. Aux Air Conditioning has deepened its strategic cooperation with JD.com with the first GSKA merchant identity contract with JD. It has set a goal of exceeding 15 billion yuan in revenue for the whole year. In the just-concluded "313 Austrian Powder Festival" promotion event, Oaks and Jingdong joined forces to gain a fairly good sales performance, and made a good start to achieve the goal of exceeding 15 billion yuan in revenue for the whole year.
This year, Jingdong Super Brand Day, Oaks will open a new era of the Oaks brand on the Jingdong platform with Xiaoao as the IP image. In this Axe Jingdong Super Brand Day, both parties will pay more attention to emotional connections with users and use IP marketing to precipitate their loyal users. This will not only help to cultivate the user's mind, enhance fan loyalty, but also enhance the public's goodwill towards the brand. It is foreseeable that Oaks will break through many e-commerce self-made festivals on this year's Jingdong Super Brand Day and become an innovator in the air-conditioning industry.
Jingdong Logistics showcases the Oaks air conditioner
Undoubtedly, as a subversive of traditional channels, JD.com allows consumers to enjoy pre-sale, sale and after-sales by virtue of a more advanced business model of self-operated e-commerce, higher efficiency and a more refined value chain. The "stationary" service has opened up a new pattern in the home appliance industry. It has become the largest home appliance retail channel in China, and has become an important position for Oaks sales miracle.
Relying on the way Jingdong appliance store specializes in placing orders, Oaks products "extremely sink" to the majority of township markets relying on the online transactions of Jingdong Mall, through the Jingdong help service store for distribution and installation, with the help of Jingdong smart supply chain, Providing a full-track, worry-free service greatly enhances the humanity and timeliness of Oaks.
As a pioneer in bringing fashion and entertainment to the air-conditioning industry, Oaks will launch even more amazing air-conditioning products on this year's Jingdong Superbrand Day. Among them, there are cabinets called "Ladies" for pre-sale. At the same time, there are also popular products such as Xiangyue Air Conditioning and First Class Mingyue, which are expected by consumers. These air conditioners are all innovative technologies including Aussie's powerful rapid hot and cold technology, power intelligent adjustable technology and WIFI interconnection. The hot and cold comfort experience, while allowing users to control the indoor temperature at any time, intelligent regulation of power consumption, can be described as the preferred equipment to create a comfortable home environment.
On the day before the Oaks King East Super Brand Day event, Oaks will also hold a related conference in Beijing, when the chief product art officer Ouyang Nana will be present to help, in order to fit the "home, there is the theme of Oaks" and small The Austrian IP image, whether it is an invitation or a live exhibition, will present a dreamy "family sense."
Now, Oaks has successfully established a new drive system centered on product value: not only to maintain the expansion of scale, but also to increase the proportion of high-end products, to completely build the industry position of inverter air conditioners and smart air conditioners. Release the new bonus of the boutique strategy. What will be the performance of the Oaks Kings Super Product Day on April 12? Let us wait and see!
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