Millet TV has a press conference this week, but as of today, almost all of the information except PPT has already been picked up. Of course, this also has the possibility that Xiaomi TV publicity secretly let go of its own. After all, this year is to attract eyeballs. Can make it come out, like this kind of game that is just a rush-run type has been pure and awe-inspiring, after all, Apple is also the routine for these years...
Of course, even if there is no information (to be) leaked, the new product information of Xiaomi TV has also been able to get a clear ninety-nine from the end of the supply chain.
After the death of LeTV from 40-inch to 60-inch split, the next battlefield to enter is quite high-end: 65-inch curved TV becomes the next market for both parties to seize. This time, the tit-for-tat adoption of split Samsung Samsung's 65-inch curved surface in both product form and liquid crystal panel selection, and at the same time, he specifically promoted a conference to publicize this comparatively niche product at the present stage (from sales. According to the data, the current sales volume of curved TV is still very limited. Is it necessary to spend so much on Zhou Zhang?
The answer is undoubtedly positive. No matter from any angle of market promotion, completion of product lines, and development of users, large curved surface televisions are the inevitable destination of competition for smart TV companies.
After the 55-inch price war last year, Internet TV manufacturers urgently needed the next hot spot to attract attention.
In 2015, more than a dozen new Internet TV brands entered the battlefield, making this battlefield, which has become a sea of ​​blood, become even more cruel. Combined with the screen manufacturers in the upper reaches of the supply chain, panel prices have been lowered all the way. 55-inch 4K smart TVs have been set up by various companies as "explosive goods," and everyone's familiar price battles have rekindled.
By the end of 2015, the prices of 55-inch 4K screen smart TVs will be “below amputation from the eyebrowsâ€, driven by storms, popularity and new players such as CanTV. According to reports, the minimum transaction price is even May fall below 2,000 yuan! (Think about it, the 55-inch screen smart TV and a 5-inch screen millet 5 phone a price ...)
However, in the face of this increasingly ridiculous price, we should also clearly recognize that the 2XXX quoted price is a huge amount of subsidies from manufacturers, but not the true manifestation of BOM prices. The purpose of the subsidy is also clear and easy to see. In order to circumvent the user, then LeTV and Xiaomi, as vested interests in Internet TV, need to find new products and the audience continues to expand their user base. The low-end and mid-range TV products have been fully integrated. On the basis of the Internet, the curved surface TV on the tall is naturally the next possible choice.
Taking advantage of Samsung’s promotion, the curved TV market has gradually been activated and market cultivation has been completed.
One of the manufacturers that I have to mention about curved surfaces is Samsung. In order to compete with LG's OLED screens, Samsung TV almost put all its bets on curved screens. From 48-inch mid-range products to 75-inch high-end profit-making products, Samsung has completely covered the entire market. TV market. While realizing Samsung's own business goals, these marketing campaigns also made the concept of curved TV very popular. In a sense, they opened up channels for other domestic TV manufacturers to enter the curved TV market. The success of Samsung’s previous market education cut this hugely profitable cake to the greatest possible extent.
We can already see from the sales volume of curved TV that if 2014 is still exploring whether the curved TV market has the possibility of success, then in 2015 it has given a very clear answer: the market potential of curved TV has been demonstrated. The 55-inch and 65-inch large-screen surfaces surpassed 48 inches to become sales champions, which also pointed out a clear way for Internet companies to enter the curved surface market.
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