With the rapid development of China's economy, food safety has become a hot topic of public concern. How can people get good food and sell agricultural and sideline products at a good price? Perhaps you can find a solution from "Internet + Visual Agriculture".
“Visual agriculture†mainly refers to the mode, means and methods of presenting the growth process of crops or livestock by the Internet, Internet of Things, cloud computing, radar technology and modern video technology, so that consumers can purchase high-quality products with confidence. mode. It can solve the problem of food safety, solve the problem of difficult sales of agricultural and sideline products, and get pre-natal orders to upgrade agricultural products to good prices.
First, the application method
The monitoring system equipment is installed in the bases with excellent ecological environment and the horizon, so that the production methods of agricultural products are fully presented on the network, which not only realizes the remote supervision of agricultural products, but also achieves the purpose of allowing consumers to purchase with confidence. Through scientific and effective Internet actions, we can solve problems such as food safety, no sales of agricultural and sideline products, and good prices for good products.
With the development of agricultural e-commerce, online ordering and visual agriculture will be a direction for the future development of agriculture. It is hoped that more people with lofty ideals will jointly explore the development of new agriculture. However, from the current situation, agricultural e-commerce is very lively, but the real profit is less, mainly because of the high logistics costs. Although visible agriculture is very promising, how to solve the problem of high logistics cost will affect its development prospects. I hope that relevant government departments can give policy and financial support.
Under the "Internet +" boom, agricultural e-commerce is entering a new stage, and more physical enterprises have begun to "touch the electricity on the line", from the spontaneous development of enterprises to the government, industry organizations, enterprises multi-level cooperation, cluster-based development and transformation. More and more rural e-commerce companies are beginning to realize that the future business competition is no longer a competition between one enterprise and another, but an competition between the ecosystem and another ecosystem. Therefore, e-commerce companies have begun to focus on creating an ecosystem of integration, sharing, symbiosis and win-win, especially in the trillion-dollar market of “Internet + Agricultureâ€.
Second, the mode type
With the combination of modern information technology and agriculture such as the Internet of Things, it is conceivable that the following models will emerge in the future of visual agriculture:
1. Industrialized breeding under the Internet of Things technology
One thing that has been done since the Internet entered agriculture has been the industrialization of agriculture, allowing farmers to learn to standardize planting. Accurate agriculture under the Internet of Things technology will effectively solve the problem of agricultural industrial farming.
Precision agriculture has now been applied in some large-scale agricultural enterprises, especially high-end agricultural products that already have a good market base.
2. Flat logistics transaction distribution model
The flat and transparent Internet information is corresponding to the industrial chain of traditional agriculture and the characteristics of information asymmetry.
The high cost, logistics loss, and poor communication information brought by the traditional hierarchical wholesale model can be quickly solved through Internet technology. There will be two main ways for future agricultural products Internet logistics transactions.
On the one hand, the large-scale agricultural product trading distribution center based on Internet technology and logistics distribution system, this collection and distribution center will collect various functions such as storage, transportation, wholesale, trading, auction, etc., relying on Internet data to realize real-time market transactions.
On the other hand, it is a wholesale trading e-commerce trading platform based on block trading, such as the development of Guizhou Compass. With the large-scale consumption habits of agricultural products, it will surely promote an electronic trading platform based on block trading.
3. Accelerating the branding model of agricultural products
Due to the lack of brand of agricultural products as a whole, there is a greater brand building space than other categories. Therefore, the future branded agricultural products e-commerce will have a broader market space.
At the same time, due to the rapid growth of agricultural products and e-commerce, the high logistics costs, the current e-commerce products are mainly concentrated in the middle and high-end products, and such products have natural brand dependence, failed to complete the brand-built products, it is difficult Get a place in the future competition.
4. Multi-form agricultural products trading e-commerce platform
Although Alibaba is the only one, the first and second echelon platforms belong to the national sales platform. However, due to the sales radius characteristics that agricultural products cannot avoid, vertical e-commerce and regional e-commerce will continue to emerge and form a characteristic profit model.
There will be four types of e-commerce platforms for agricultural products in the future. First, relying on the advantages of the original Internet to expand into e-commerce platforms in the field of agricultural products, such as Jingdong. Second, the e-commerce platform for agricultural products transformed by the traditional wholesale market, such as the agricultural approval Chongqing Xiangmanyuan e-commerce platform for market transformation of electric trademarks;
Third, powerful agricultural products enterprises independently build vertical agricultural products e-commerce platforms, and gradually expand categories. Fourth, the small and beautiful light models formed by personalized high-end products, such as the landmark mall.
5. Data-based predictive analysis and product development
Due to the long breeding period of agriculture and the large deviation of market forecast, it is difficult for farmers or agricultural enterprises to make accurate judgments on the market in the second year. Market analysis based on big data support will greatly improve the accuracy of market forecasting, reduce the risk of breeding enterprises and raw material costs of production enterprises.
Product development based on big data analysis will also greatly increase the survival rate of new products. Every year, we can see a large number of newly launched foods or processed agricultural products, but they can really survive. Most food companies or agricultural products processing companies are not very clear about the development of new products. Market research is usually what others do and what. Through the accurate analysis and research of big data, we can more effectively analyze the real needs of current consumers and improve the market vitality of new products.
Internet application to the agricultural sector has become a major trend in agricultural development, and has been gradually popularized in farm management, farm operations, product production tracking, product sales, etc., whether in urban or remote rural areas, we can see the application of the Internet. The shadow of agriculture. As far as the current development situation is concerned, the Internet has greatly promoted the development of China's agriculture. I believe that in the near future, our agriculture will be more in line with international standards and become more modern.
"Internet + agriculture" is a process of collision, interweaving, integration and extension of information civilization and agricultural civilization. It is a major opportunity and key deployment to promote structural reform of China's agricultural supply side. Understanding "Internet + Agriculture" requires a big vision. It not only "adds" new infrastructure and new production technologies, but also "adds" new organizational methods and policy systems. What is more "plus" is new development. Mode, industry form. Grasping the development of "Internet + agriculture" deserves our deep thinking.
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