The New York Times announced their new application, which will make the future of the New York Times stronger.
Even one month after we saw the issue of augmented reality (AR) at TIME, we now have another prestigious print publication that makes AR jump to incredible levels. This time the New York Times announced their new application, which will make the future of the New York Times stronger.
The New York Times explained that the AR-enhanced article "is to extend the story to inches beyond the screen by digitally adding objects to your space on a physical scale. These objects (a boundary wall or artwork) ) can have inflammatory explanatory values ​​because you can approach them."
This app lets you use your iPhone or iPad camera to summon an augmented reality commemorative box, a vending machine, and a 3D printer. You can move around the box, place it on the floor, or put it on a table and quickly expand its size.
Of course, the purpose of this app is not just to summon an outdated vending machine. Next week, the New York Times will publish an article about the Winter Olympics, which will allow you to watch athletes from different angles through the AR app. This is a very interesting move, just like the previous time issue, it will Revolutionize our perception of print news.
We have also seen AR magazines before, such as the NUSHU of the Education and Children's Center, which aims to make news and themes more appealing to children.
The New York Times describes AR as "a new way to move out of the description of abstract objects to a more realistic sense of scale and materiality. The story that describes our three-dimensional world can be You are fully delivered in front of you. Would you like to take a closer look at the sculpture? You don't need to zoom in on the screen of the phone. Just walk it. For different angles, don't brush to the next image. Just follow it."
The enthusiasm for AR in print magazines and publications is incredible, and we can only hope that this will become a new standard for future print news.
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