Ovid cloud network analysis believes that the decline in sales is mainly due to demand overdraft in advance, the market has not yet fully digest the "double 11" "double 12", New Year's Day round promotion. Moreover, the price of large-size color TV sets continued to decrease, and offline monitoring data showed that during the Spring Festival promotion period, the retail price of the color TV market was 3,314 yuan per unit, down by 9% year-on-year, of which, 48-inch TVs cut the price by 20%, 55-inch and 65-inch TVs. The price cuts were the largest, down by 21% and 25% respectively year-on-year.
From the perspective of specific manufacturers, the top five offline sales share during the Spring Festival is Skyworth, Hisense, TCL, Konka, and Changhong, accounting for 18.1%, 16.5%, 14.0%, 11.5%, and 11.0%, respectively, while online Presenting a different competitive landscape, LeTV, Skyworth, Hisense, and TCL ranked first in the share of 20.5%, 14.9%, 11.4%, and 10.0%, respectively.
Despite the overall poor performance of the market, smart, large-size products still have bright spots. The data shows that during the Spring Festival, smart TVs, large-screen televisions with a size of 55 å‹ or more, surface televisions, and ultra-thin TVs all experienced varying degrees of growth. The penetration rates reached 77%, 27%, 4%, and 3% respectively. Among them, the most obvious increase was 4K TV, which was a 21% increase year-on-year, and the penetration rate was 47%. Ovid cloud network analysis believes that the 2016 TV industry product upgrade trend will continue, high-end, quality will become the development direction of color TV products, 4K products will remain the focus of competition.
According to data from the market research agency IHS, Skyworth and Hisense both accounted for half of the domestic 4K TV market last year, of which Skyworth began to make efforts in the 4K sector from the middle of the year and shipped in the third quarter to 720,000. Taiwan occupied the top spot with a market share of 26.8%. In the fourth quarter, it shipped more than one million units and its market share increased to 30.4%.
This is related to its close cooperation with LG Display, an upstream panel maker, in the four-color 4K technology. IHS's monitoring data for panel suppliers also shows that LG Display's shipments in 4K panels have soared since the third quarter of last year, especially to In the fourth quarter, LG Display's shipment volume surged 10.5% year-on-year, which surpassed Samsung in one move, indicating that it ranked first with a 35% market share. According to industry analysts, in the case of weak market growth, differentiated technologies will become a magic weapon for the market.
"Non-burning, nicotine for users, low tar content. As the heating temperature (below 500℃) is lower than the combustion temperature of traditional cigarettes (600-900℃), the harmful components produced by tobacco high-temperature combustion pyrolysis and thermal synthesis are reduced, and the release amount of side-flow smoke and environmental smoke (second-hand smoke) is also greatly reduced."
Heating non - combustion products are electronic devices containing tobacco. When you heat them, they produce a nicotine-containing vapor that you can inhale.
They are different from traditional cigarettes and work by heating tobacco to a very low temperature. Tobacco is heated to 350 ° C in a heat-incombustible device, while traditional cigarettes burn at up to 900 ° C.
Still, the temperature at which non-combustion products are heated is high enough to vaporize and inhale harmful chemicals.
Although both are electronic devices, heated non-combustible products are also different from e-cigarettes or steam devices. These usually use chemical liquids and do not necessarily contain nicotine. E-cigarettes tend to heat liquids to around 250 degrees Celsius to produce vapor.
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