Cisco Brings Global Innovative Technology to CCBN2015

On March 26, 2015, during the CCBN2015, Cisco took the theme of “Transformation through Innovation” to showcase the innovations launched by Cisco for the broadcast industry. Technology and localization solutions. In this booth, Cisco focused on several major categories of content, including a new generation of digital video solutions based on cloud technology and HEVC4K real-time encoding technology; an evolutionary service platform; a new generation of CCAP integrated access platform; collaborative video cloud Solutions and visualization of smart operations support services.



Judging from the development trend of the industry, it is an inevitable requirement for the development of broadcasting and television to adapt to the development of triple play by strengthening the digital and intelligent upgrade and construction of the basic radio and television network. In response, Xu Qiwei, vice president of Cisco Global, said: "Effectively promoting the convergence of radio and television networks, intelligentization, and broadband development is of great significance to the enhancement of the core competitiveness of the broadcasting and TV industry. As a global IT leader, Cisco is committed to taking the lead. Its innovative technologies and rich global practical experience are introduced into the Chinese market to help operators create unprecedented experiences and rich new applications for their users.In addition, Cisco’s strategic transformation will also help operators to protect their investment in the early stage. A flexible and open approach to make full use of cloud resources to give full play to the operator's overall competitive advantages and achieve greater business value and success in the era of the Internet of Everything.”




Based on the cloud next-generation digital video solutions and HEVC4K real-time encoding technology, speech-based service platform, a new generation of CCAP integrated access platform; collaborative video cloud solutions and visualization of intelligent operation support services are highlighted in the Cisco booth.
According to Zhang Xiaoming, vice president and general manager of Radio & TV Division of Cisco Greater China, “As a partner that China’s broadcast industry can rely on, Cisco continues to introduce globally leading products and solutions in the Chinese market, and hopes to promote its business through innovative technologies. Growth, increase the flexibility of its business, and help customers deliver and benefit from new capabilities that meet market needs at a faster rate.”

End-to-end solution network architecture CESN (CableEnd-to-EndSolutionNetworkArchitecture); SDB (Software DefinedBox) solution tailored for China's radio and television market; Remote-PHY solution based on China's C-DOCSIS standard; Videoscape video processing solution and Content distribution system and radio and television Wi-Fi and connected city solutions.

Cisco believes that in the “Internet of Everything” era, everything people can imagine will be connected to the Internet, and new connections will certainly break the boundaries of the industry, bring new opportunities, businesses, experiences, and services to individuals, businesses, and countries. Bring great opportunities. Through many innovative solutions, Cisco will work with customers to jointly promote the transformation of the broadcasting and TV industry and seize the enormous business opportunities brought about by the "Internet of Everything."



Broadcasting end-to-end solution network architecture CENA

CESNA is an all-IP network solution designed, developed, and validated specifically for radio and television operators to deploy multiple services (video, data, and voice). The solution provides traditional TV broadcasting at the digital front end, and provides cloud computing, video on demand, new media, and smart city services in the data center. These services are transmitted to the access layer through the backbone network composed of core routers. The high-bandwidth high-quality optical network composed of 100-Gbps wavelength division optical transmission and optical cross-connection can provide the physical transmission links required by the backbone network. The IPQAM at the access layer provides television broadcasting and video on demand. The CMTS also supports DOCSIS coverage using HFC for access networks and C-DOCSIS coverage using bare fiber, PON, or other Ethernet technologies for access networks, providing DOCSIS 3.0 data services to home networks and hotspot Wi-Fi, Realize various applications of the “Internet of Everything”, such as the Internet, new media, smart homes, and telemedicine.



Tailored SDB Solution for China Broadcasting Market

The SDB solution can define the application capabilities of thin terminals through software configuration in the cloud. For example, a thin terminal can be defined as a DVB, OTT, PC, or game console. SDB is a cloud-driven, overall end-to-end solution that leverages the cloud's capabilities to turn all applications into video streams, using standard set-top box decoders as standard devices to stream video on televisions. SDB has the overall ability and low latency performance of request, application, cloud encoding, network transmission, native decoding and display, ensuring that the user's control experience is consistent with the local response, enabling cable operators to apply all the applications conveniently and indiscriminately. After streaming, access to the TV. SDB supports both TV-based custom development environments and virtual PC-based open application environments.

Based on the SDB solution, cable operators will have a flexible and open end-to-end software platform. Through this platform, cable operators will be able to protect their pre-investment in a large number of issued set-top boxes, reduce the cost of new-generation consumer set-top boxes, fully and effectively use the reconstructed two-way network, and accelerate the delivery of various innovative applications and cool video experiences. This will enhance its unique service and brand vision.

Cisco C-DOCSIS Standard-Based Cisco Remote-PHY Solution

The Remote-PHY solution is an important part of China Radio and Television C-DOCSIS standard. The solution is based on the mature CMTS product design and is divided into the control end and the remote CMC. The control end inherits the rich software and functions of the Cisco uBR10012. The upstream and downstream PHY layers are placed in independent remote CMCs and interconnected through PON or Ethernet switches. This helps Radio and TV network companies achieve high bandwidth coverage and access. The solution is flexible in deployment and the remote CMC structure is the simplest to reduce future maintenance costs. Since the software functions are all at the headend, bandwidth upgrades can be achieved only by upgrading the headend device in the future, without the need to upgrade the remote CMC hardware and truly protect the investment. The solution also retains the mature DOCSIS QoS mechanism, truly end-to-end QoS, and provides a powerful guarantee for future service deployment.

Videoscape Video Processing Solutions and Content Distribution Systems

The Cisco Videoscape platform is an end-to-end video experience solution that includes various suites in the cloud, network, and endpoints. The focus is on video processing solutions and content delivery systems.

The video processing solution shows a high-efficiency video codec (HEVC) of the next-generation video coding technology, which reduces the network bandwidth required for compressing video again than H.264, and can save up to 50% of the bandwidth requirement. On April 13, 2013, the ITU officially approved the adoption of the HEVC/H.265 standard. In the future, HEVC will mainly display its advantages in two aspects: first, use HEVC in the low-bandwidth area to increase service coverage; secondly, use HEVC to carry more high-definition video and develop in 4K and 8K directions. For these standards, Cisco will provide a complete HEVC solution.

The content distribution system shows the "CDN Federal" solution and the Flexible Internet CDN. The “CDN Federation” program is an architecture that enables the interconnection and interoperability of video on demand CDN systems in various provinces. The provincial content libraries and their traffic are shared and exchanged through the national CDNs to provide inter-provincial video on demand services and distribute revenue. The Elastic Internet CDN is the latest evolution of the Cisco Internet CDN Solution (VDS-IS). It does not require the use of special hardware to provide Internet CDN services. As long as there are cloud computing platforms and adequate cloud computing capacity at the appropriate network nodes, it can be increased arbitrarily. Or reduce the CDN node and carrying capacity, providing great convenience and flexibility for running CDN.

Radio and TV Wi-Fi and connected city solutions

Wi-Fi is a major data communication method for various mobile terminals. Whether a Wi-Fi network is constructed for broadcasters to serve their customers or participate in smart city plans to provide basic services for the government, various industries, and citizens in the connected cities, It is extremely important. In addition to being stable, reliable, easy to manage, and a variety of smart mobile functions, Cisco's broadcast Wi-Fi solutions can provide reliable video broadcast services to all users within the wireless coverage area, giving full play to the radio and television services and technologies. Advantage.
According to Xu Qiwei, vice president of Cisco Global, “In the “Internet of Everything” era, as a global IT leader, Cisco is committed to helping operators create unprecedented experiences and rich new applications for their users. In addition, our strategic transformation will also help operations. Under the premise of protecting pre-investment, businesses will make full use of cloud resources to make full use of cloud resources to achieve greater commercial value and success through flexible and open methods.

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