Many of the goods that originally relied heavily on the terminal have a feeling of "wolf coming" in the face of the Internet era. In fact, it is completely misunderstood: just like a blind date, the good-looking pictures also need to look at the feelings, offline. The experience is completely unmatched by online sales.
Let’s take a look at the extent to which the current bathroom product showrooms are spelled:
Photo: Zaha Hadid designed the showroom for the bathroom brand ROCA, in order to reflect the texture and brand pursuit, fight.
Therefore, the exhibition hall, especially a highly realistic scene-experienced exhibition hall is an important sales strategy link of more and more enterprises (especially household products, integrated kitchen and bathroom, ceramic sanitary ware), where you can let customers substitute Lenovo, the last one to push down the TA.
But in turn, you try your best to create a good product, and don't let the light environment of the slag be destroyed.
Let's start with the purpose of the exhibition hall and common misunderstandings, and talk about the lighting elements of the exhibition hall of ceramic products.
With the improvement of the overall design level of the exhibition hall, the design of the exhibition hall lighting has also received more and more attention. Many exhibition halls have designed a good light and shadow effect and user experience (the above ROCA is an extreme example).
Common misunderstandings in the current lighting design of the exhibition hall:
1. No positioning: The lighting methods of the high-end exhibition hall and the low-end exhibition hall are similar, completely losing their own positioning.
2, no focus: Some are uniform lighting throughout the exhibition hall, there is no focus at all; some are the spotlights throughout the exhibition hall, everywhere is the focus - then there is no focus.
3, the choice of lighting products is rough: glare, color cast inferior products are flooded in many exhibition halls, both high-end and low-end brands have seen.
4. Abuse of color: Many exhibition halls abuse color light for no reason, and there is no other value except for meaningless visual interference. Colored light is not unusable, but it must be used properly, with purpose and direction.
All physical environments in the exhibition halls and stores are for goods and brands. Environmental factors include: light, sound, airflow, and room temperature.
More than 80% of the information is transmitted and visually transmitted to the human brain for understanding and perception. The “light†associated with vision is the most intuitive and informative factor. The lighting of the exhibition hall can play a role in attracting customers and guiding the line of sight. A good lighting environment can improve the business environment and show brand value. Good lighting is also a catalyst for customer purchase decisions, becoming a “speaking excellent salespersonâ€. Good lighting configuration can also control the cost of operation.
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