On the afternoon of October 18, 2013, Gran Research, an authoritative digital video research company, released the "2013 China Set-Top Box White Paper", which comprehensively sorted out the development context of China's set-top box market in the past year and deeply analyzed the current Internet video companies' strong entry into the set-top box market Has made an authoritative interpretation of the technological trends and market trends of China's set-top box industry in the future.
"2013 China Set-Top Box White Paper" shows that as of September 2013, China's digital set-top box users have reached 225 million households, the universal digital set-top box penetration rate exceeds 50%, and the degree of digitization has reached 51.7%. More than half of the overall digitalization of China ’s viewing terminals and the obvious achievements in digitalization mean that the digital video field has ushered in new development opportunities. The applications based on TVs will be more widely developed, and the application functions of TVs will no longer be just video programs. The appearance of functional applications will continue to increase, which will usher in more market opportunities for the development of digital set-top boxes.
"2013 China Set-Top Box White Paper" shows that as of the end of September 2013, China's set-top box market has exceeded 260 million units, compared with the end of 2012, an increase of 46.742 million units, an increase of more than 20%. "2013 China Set-Top Box White Paper" shows that currently China's digital set-top box users are still mainly cable set-top box users, as of September 2013, China's cable digital set-top box users accounted for nearly 70%. At the same time, the scale of IPTV users and the scale of OTT TV users have also continued to expand.
The "2013 China Set-Top Box White Paper" shows that in the past two years, the traditional set-top box market, which was once outstanding, has encountered development bottlenecks, and the IPO journey of traditional industry chain enterprises was once blocked. At the same time, emerging products such as Xiaomi, LeTV, and Alibaba have attracted much attention. Emerging industry chain companies are using OTT TV as a market hotspot to enjoy themselves in the capital market. At the meeting, all parties in the industry chain conducted in-depth discussions on hot topics in the market. Experts said that the rapid development of the OTT TV set-top box market has changed the market structure of set-top box product types, severely impacted the market share of other types of set-top box products, but at the same time injected new vitality into the overall set-top box market. Overall, China's set-top box market is still in a prosperous cycle and will still maintain a steady growth.
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