Nvidia automotive processors are exploding

Optimistic about car manufacturers using advanced electronic equipment to attract the attention of consumers, graphics chip giant Nvidia Corp. CEO Jen-Hsun Huang is optimistic that his car processor is expected to double the explosive growth rate every year. The annual revenue is one billion US dollars.

Huang Renxun said that in the next 2-3 years, about 30 new models will be built with Tegra series processors, including Audi from Volkswagen AG and Tesla Motors Tesla Motors Inc.) will become Nvidia ’s customers, with customers covering both American and Japanese labels.

Huang Renxun believes that in the past, customized instruction screens, high-end navigation and entertainment systems have been patented by high-end cars, but in the future these functions will also become more popular in cheaper models because consumers are starting to require You can also use functions similar to smartphones. He said that it took Nvidia seven years in the past to finally increase the annual revenue of the auto-related business to 100 million US dollars, and now this business can double every year. However, Huang Renxun did not specify when the annual revenue of automotive chips will reach 1 billion US dollars.

Vehicle technology is changing rapidly, and soon, vehicle-to-vehicle communicaTIons (V2V) used to increase driving safety, and Head Up Display (HUD) to provide drivers with various information Will become the standard equipment of vehicles, and these advanced automotive electronics are expected to have explosive growth.

EE Herald and the Los Angeles Times reported at the end of May that IHS Inc. ’s technology market research agency IMS Research published a research report indicating that in 2020 global sales of advanced automotive electronics are expected to jump 50% to 2,400 from 2010 ’s $ 157 billion One hundred million U.S. dollars. IMS also estimates that advanced driver assistance systems (ADAS) that can make driving safer will become an important selling point, and it is expected that ADAS-related electronic sales will increase to nearly triple in 2010.

For car dealers, HUD will be an ideal medium for transmitting ADAS messages. At present, high-end vehicles are equipped with HUD and ADAS, and it is expected that these relatively inexpensive small motorhomes will be equipped with these devices within five years. IHS Automotive Analyst Ben Scott said that OEMs have regarded in-vehicle electronics as the standard equipment that drives car sales, showing that car electronics is becoming increasingly important to the entire automotive industry. He believes that vehicles equipped with HUD and ADAS will be everywhere in the future.

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