The Spring Festival has always been the season of home appliance sales, and the home appliance market with huge capacity has become a must for all major brands. After the New Year's Day, the annual New Year Wars officially kicked off. For how to play the New Year Festival, Rongsheng & Gome have their own set of strategies. Since January 19th, Rongsheng & Gome have joined hands to open the third "Home Appliances New Year Festival" to create a concept of struggling to buy a new year's goods, and to ignite the home appliance market in advance. At this New Year's Festival, the two parties will work together on product resources, publicity and promotion to strengthen the brand and sales promotion through strong combination, precise marketing and deep-level demand for consumers at the end of the year.
What is the real new year? Home appliances, reunion are indispensable! Spring Festival purchases, often intended to send a warmth to the family, "Struggle for a better home a year" is the New Year's wish of many people who struggle outside. With the theme of "Rongsheng & Gome for you, the New Year's Appliances Festival - Rongsheng invites you to renew your new home", Rongsheng & Gome "Home Appliances New Year Festival" aims to provide rich R&D experience, strong technical strength and perfect service through Rongsheng. The network provides quality products and convenient services to consumers. At the same time, it helps them to surprise and care for their families during the Spring Festival, and to meet the health needs of consumers to the greatest extent.
Taking into account the upcoming Spring Festival season, in order to better match the needs of consumers, Rongsheng & Gome provide consumers with a richer mid- to high-end product model - full ecological fresh, zero degree, net, food, and The series of high-end refrigerators, such as the banquet, meet the growing needs of consumers for diversified food storage with its unique ecological preservation, 90-minute quick-freezing, micro-pore uniform air duct, and intelligent wet and dry adjustable drawers. At the same time, during the New Year Festival, Rongsheng will join hands with Gome to open up the explosion of the purchase, multi-blessing activities - "Auspicious package - recognition of gifts doubled to enjoy" the opening of the year, Rongsheng all products 0 direct sales; "Duofu package - set of purchases Three get one free" high-end gifts to enjoy quality life, during the event to buy Rongsheng's high-end products, you can receive exclusive gifts; in addition, there are "rich bags - buy the full amount of enjoyment gift" "happiness package - boutique appliances zero enjoy" "good luck" Packages - high-end products enjoy the gift" and other blessings to benefit consumers, the first shot of the "New Year Festival" promotion war.
Adhering to product quality and customer service is the requirement of the times, and it is also in line with the market development trend. At the New Year's Festival, we have been deeply immersed in the home appliance market for 35 years. We are constantly researching the user needs of consumption upgrades, optimizing and upgrading the product structure, focusing on different target customer groups, providing high-quality, diversified products and experiences. Improve the quality of life for consumers.
Quality consumption leads the era of quality. It is foreseeable that at the beginning of 2018, under the collision of Rongsheng and the strong resources of the United States and the United States and the strong demand of consumers, the accelerated annual New Year Festival will become the brand and platform to stimulate the consumption structure optimization and consumption upgrade of the industry. The important fulcrum will promote the steady development of China's home appliance industry towards high-end and quality.
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