In 2006, Hailing, shepherd and other sheepskin lamp brands sneaked from the scenery and sneaked, so that the industry people were worried about the prospect of the sheepskin lamp market. Behind the wind and water in the field of modern lanterns and crystal lamps, the sheepskin lamp market It seems very inconspicuous. How can a sheepskin lamp enterprise have a big role in a small market in the face of a narrow market space?
Chinese and Western close to the market
From 2003 to 2005, the sheepskin lamp was one of the best-selling types of lamps in the lighting industry. The high price of the sheepskin lamp retreated to the mass consumption level in 2005, and the market sales were greatly increased. In 2006, the sheepskin lamp entered a relatively flat period. As a traditional characteristic product, the sheepskin lamp has added modern factors and blended with the essence of the West. The prevalence of neoclassicalism, the combination of wood and sheepskin has become the mainstream of the industry, and the simple style of Chinese style is unique. The successful operation of the store model has broken the original pattern and become an effective way of operating the market. The dealers representing the sheepskin lamps have increased significantly in recent years. At present, the strong brands include Hailing, Shepherd, and Joe.
Channel single market narrow
Although the market for sheepskin lamps at home and abroad is highly optimistic, there are many problems that plague enterprises. In the field of sheepskin lamps, there are also problems such as rising raw materials and diversified consumer demand. The most important problem is that the imitation lamps are serious. Enterprises with independent R&D patents are not effectively protected, and the efforts to combat imitation lamps are not strong; The sales channel is single, the product and the corporate image are weakened; the market for products is relatively narrow, the scale of the business team is small, and the scale benefits of the enterprise are difficult to play.
Brand operation is progressing steadily
In response to the market and its own troubles, the sheepskin lamp enterprises showed tricks and sought to break through. Hailing, the champion of the sheepskin lamp single product, has always been at the forefront of the revolution, and analyzes the technique of Hailing's breakthrough, which brings more lessons to the industry.
In 2001, the company represented by Hailing Lighting, with its simple and neo-classical design style, made of lamp body and various kinds of sheepskin material as lampshade, produced a new type of sheepskin lamp, which became the main body of the sheepskin lamp market. Quickly enter the home field. This is the revolution of sheepskin lamp products initiated by Hailing, which led the market of sheepskin lamps and became the champion of sheepskin lamps in 2004. However, with the changes in the market, the original model appeared to be out of date, and many problems came up. Hailing thought of the change of channels. In 2005, Hailing changed from the original distribution system to the franchise business model, and invited the planning company to introduce marketing concepts, integrate factory management, re-position the products, and take the road of brand development.
Sun Zhigang, general manager of Hailing, said in an interview that with the increasing economic strength and influence of China, the market for sheepskin lamps with rich Chinese cultural characteristics and consumer demand have further increased. However, if the company does not make positive and correct adjustments in a timely manner, then you may not be able to share the rich market cake. He said that at each stage, Hailing is facing different problems. In 2007, Hailing’s confusion lies in how to achieve predictable goals in a reasonable time, and to develop a sea in the increasingly fierce lighting industry. Ling's "Blue Ocean", far away from the opponent, is not anxious, steady progress, and a sheepskin lamp brand with a pragmatic attitude and professional standards. In the process, we will certainly encounter many objective factors such as expected delays. The company will consider each franchise from a global perspective, and serve every dealer well, and develop steadily on the basis of the current market.
In the past two years, Hailing has made a comprehensive breakthrough in terms of capital, talents, products, models, markets and services. In terms of capital, we will continue to accumulate and strengthen the cooperation of the Chamber of Commerce; adopt the principle of external internal training in talents, and continuously train excellent talents to enrich various departments and positions; in terms of products, capacity upgrade, industrial parks will be successfully relocated and put into production, compared with previous production capacity. At least several times, constantly research and development and launch new models to meet market demand, new moons and months, fine models; in the model and market, consolidate the old market, open up new markets, dig deep into the channels, implement regional protection policies, do well "Six unifications"; in terms of services, the implementation of "value-added services", strengthen pre-sales, sales, after-sales service, and do a good job in shopping guide training.
Reporter's notes
In the past few years, the sheepskin lamp has always played the role of the impactor. Household products such as ceiling lamps and glass lamps have been hit by the market. It was particularly prominent in 2004-2005, but the sheepskin lamp entered a relatively flat from 2006. After the period, the sheepskin lamp enterprises clearly felt the trouble and pressure from the market, and they began to face the breakout. In fact, the breakout does not have to be a big move. A small adjustment and change is enough to break through.
How do low-voltage lamps enterprises break through the market chaos and emerge the potential of the second and third-tier market? The large-scale lanterns enterprises will break through the domestic crystal lamp enterprises. How to get out of the dilemma of light source enterprises to highlight the encirclement and win the market, the dilemma and outlet of China's lighting and lighting enterprises (Figure 3) The dilemma and outlet of China's lighting companies (Figure 2)
1
Chinese and Western close to the market
From 2003 to 2005, the sheepskin lamp was one of the best-selling types of lamps in the lighting industry. The high price of the sheepskin lamp retreated to the mass consumption level in 2005, and the market sales were greatly increased. In 2006, the sheepskin lamp entered a relatively flat period. As a traditional characteristic product, the sheepskin lamp has added modern factors and blended with the essence of the West. The prevalence of neoclassicalism, the combination of wood and sheepskin has become the mainstream of the industry, and the simple style of Chinese style is unique. The successful operation of the store model has broken the original pattern and become an effective way of operating the market. The dealers representing the sheepskin lamps have increased significantly in recent years. At present, the strong brands include Hailing, Shepherd, and Joe.
Channel single market narrow
Although the market for sheepskin lamps at home and abroad is highly optimistic, there are many problems that plague enterprises. In the field of sheepskin lamps, there are also problems such as rising raw materials and diversified consumer demand. The most important problem is that the imitation lamps are serious. Enterprises with independent R&D patents are not effectively protected, and the efforts to combat imitation lamps are not strong; The sales channel is single, the product and the corporate image are weakened; the market for products is relatively narrow, the scale of the business team is small, and the scale benefits of the enterprise are difficult to play.
Brand operation is progressing steadily
In response to the market and its own troubles, the sheepskin lamp enterprises showed tricks and sought to break through. Hailing, the champion of the sheepskin lamp single product, has always been at the forefront of the revolution, and analyzes the technique of Hailing's breakthrough, which brings more lessons to the industry.
In 2001, the company represented by Hailing Lighting, with its simple and neo-classical design style, made of lamp body and various kinds of sheepskin material as lampshade, produced a new type of sheepskin lamp, which became the main body of the sheepskin lamp market. Quickly enter the home field. This is the revolution of sheepskin lamp products initiated by Hailing, which led the market of sheepskin lamps and became the champion of sheepskin lamps in 2004. However, with the changes in the market, the original model appeared to be out of date, and many problems came up. Hailing thought of the change of channels. In 2005, Hailing changed from the original distribution system to the franchise business model, and invited the planning company to introduce marketing concepts, integrate factory management, re-position the products, and take the road of brand development.
Sun Zhigang, general manager of Hailing, said in an interview that with the increasing economic strength and influence of China, the market for sheepskin lamps with rich Chinese cultural characteristics and consumer demand have further increased. However, if the company does not make positive and correct adjustments in a timely manner, then you may not be able to share the rich market cake. He said that at each stage, Hailing is facing different problems. In 2007, Hailing’s confusion lies in how to achieve predictable goals in a reasonable time, and to develop a sea in the increasingly fierce lighting industry. Ling's "Blue Ocean", far away from the opponent, is not anxious, steady progress, and a sheepskin lamp brand with a pragmatic attitude and professional standards. In the process, we will certainly encounter many objective factors such as expected delays. The company will consider each franchise from a global perspective, and serve every dealer well, and develop steadily on the basis of the current market.
In the past two years, Hailing has made a comprehensive breakthrough in terms of capital, talents, products, models, markets and services. In terms of capital, we will continue to accumulate and strengthen the cooperation of the Chamber of Commerce; adopt the principle of external internal training in talents, and continuously train excellent talents to enrich various departments and positions; in terms of products, capacity upgrade, industrial parks will be successfully relocated and put into production, compared with previous production capacity. At least several times, constantly research and development and launch new models to meet market demand, new moons and months, fine models; in the model and market, consolidate the old market, open up new markets, dig deep into the channels, implement regional protection policies, do well "Six unifications"; in terms of services, the implementation of "value-added services", strengthen pre-sales, sales, after-sales service, and do a good job in shopping guide training.
Reporter's notes
In the past few years, the sheepskin lamp has always played the role of the impactor. Household products such as ceiling lamps and glass lamps have been hit by the market. It was particularly prominent in 2004-2005, but the sheepskin lamp entered a relatively flat from 2006. After the period, the sheepskin lamp enterprises clearly felt the trouble and pressure from the market, and they began to face the breakout. In fact, the breakout does not have to be a big move. A small adjustment and change is enough to break through.
How do low-voltage lamps enterprises break through the market chaos and emerge the potential of the second and third-tier market? The large-scale lanterns enterprises will break through the domestic crystal lamp enterprises. How to get out of the dilemma of light source enterprises to highlight the encirclement and win the market, the dilemma and outlet of China's lighting and lighting enterprises (Figure 3) The dilemma and outlet of China's lighting companies (Figure 2)
1
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