The acquisition of Lexar is a further move towards internationalization by Jiang Bolong Storage, representing Jiang Bolong's breakthrough in the original industrial chain, enhancing the value of storage products and expanding the seaport. Jiang Bolong strengthens the service of Lexar's existing customers while expanding more high-end storage business opportunities.
On August 31, 2017, Shenzhen Jiangbolong Electronics Co., Ltd. (hereinafter referred to as “Jiang Bolongâ€) announced that it has acquired Lexar, the world's leading flash memory brand. After the acquisition, the new Lexar will become a wholly-owned subsidiary of Jiangbolong, with its headquarters in San Jose, USA, and is already fully implementing the execution contract to quickly serve Lexar's global customers.
Since its establishment in 1999, Jiang Bolong has been committed to storage product development and marketing services, providing customers with a wide range of high-performance, innovative flash applications. After years of accumulation in the focus storage business, Jiang Bolong has a strong R & D technical team, efficient operating system, innovative and competitive products and professional services. Through more than ten years of hard work, Jiang Bolong has developed business and cooperation with thousands of customers around the world and gradually developed into a leader in the storage market. In the field of industrial storage, Jiang Bolong's embedded storage brand FORESEE® is expanding its domestic market share in China and growing rapidly in overseas markets. The successful acquisition of Lexar will complement Jiang Bolong's positioning of high-end brands in the consumer storage field, and lay a solid foundation for further rapid development of the company.
Jiang Bolong, founder of Jiang Bolong, said: "We are very honored to be able to acquire Lexar. Lexar has been widely recognized by consumers in the global market. With the advantages of Jiang Bolong's professional technical products, efficient operation and excellent talents, Jiang Bolong has the ability to brand Lexar. Continue to carry forward. With the rise of new applications and industries such as big data, private cloud, virtual reality, 8K video, smart cars, artificial intelligence and other hardware, Jiang Bolong believes that consumer demand for high-quality storage products will continue to grow rapidly. The new Lexar will continue to focus on the consumer mid- to high-end storage market, introducing Jiang Bolong's competitive and innovative storage product line, providing effective and outstanding storage products to global customers and tapping emerging market demands. The new Lexar is committed to providing quality beyond user storage. , performance experience, innovative products and services.
Lexar (NASDAQ: LEXR) was originally founded in 1996 and was acquired by Micron in 2006 and delisted from NASDAQ to become a Micron consumer storage brand. Lexar has been developing industry-leading storage solutions for the professional photography, consumer electronics and communications markets for 21 years. The products have always been trusted by customers with high performance, high stability and high reliability. The combination of Jiang Bolong's R&D products and service capabilities and the Lexar brand will create a new dimension in the storage industry.
In this acquisition, Jiang Bolong demonstrates its efforts to shift from a technical product company to a technology brand company, which will continue and improve its quality services to provide the best storage products for customers around the world. At the same time, the Lexar brand will be deeply rooted in the Chinese market and increase the visibility of Lexar in China's huge storage consumer market. Jiang Bolong strives to expand the market scope and product latitude and extend Lexar's products to a wider range of new fields.
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