On the afternoon of March 25th, Xiaomi released a 40-inch TV on the official Weibo. From the naming point of view, it still belongs to the second-generation product, priced at only 1999 yuan, and it is the only one of the world’s most advanced tenth-generation cable. Imported sharp SDP super crystal screen, equipped with quad-core CPU, 1080p full HD resolution. This is the 40-inch TV that everyone can buy the cheapest on the market. Lei Jun's 40-inch millet TV was killed for 1999. Can it affect the rival LeTV?
Why is the price of millet TV 2 so low?
As everyone knows, everyone buys TV. In addition to the size factor, the screen panel used by TV is the biggest factor that determines the price level. Samsung, Sharp, LG, and Sony control the exclusive technology of the screen and basically monopolize the TV. High-end market.
According to the survey, the 40-inch flat-panel TV has sold more than 32-inch shipments, becoming the most popular gold size for the people, but the 40-inch smart TV prices are still high. Xiaomi once again played a feverish nature and used the Internet model to attract users with ultra-low prices.
The 40-inch version of this release has a resolution of 1920×1080. The panel is the original Sharp SDP, side-in LED backlight, viewing angle 176°, static contrast ratio of 5000:1, and dynamic response of 6 ms. Internally, the same as the 49-inch millet TV 2, the 1.45GHz Cortex-A9 processor and the Mali-450 MP4 GPU, but the memory is reduced to 1.5 GB.
The SDP screen adopted by Xiaomi TV 2 this time is the same screen as the Super TV released by LeTV in 2013. It is jointly funded by Sharp and Hon Hai, and LCD technology is provided by Sharp, and Hon Hai is responsible for manufacturing and other matters. From a perspective, it is undoubtedly the use of Sharp's technology, but there is a problem is overlooked: LCD screen, not only includes the LCD panel, but also includes modules and other parts, SDP promoted by Xiaomi TV 2, in fact only the screen part is Sharp's technical provision, as for the module part, is entirely the responsibility of Foxconn, and Sharp does not matter at all.
When LeTV was released in 13 years, Sharp had already issued a statement that the SDP screen had nothing to do with Sharp. Therefore, Xiaomi uses the SDP screen of Xiaomi TV 2 as a subordinate TV screen, but the absolute majority of users who do not understand the inside information can be deceived by Xiaomi. After all, in the eyes of ordinary users, the bigger the screen, the cheaper price is often the first choice for ordinary users to choose TV.
What is the difference between LeTV mode and Xiaomi TV mode?
Smart TV is a brand-new ecology. It is not enough to have high-performance hardware. In this era of change, the definition of television has different emphasis. Xiaomi defined TV as the first television for young people and seemed to emphasize the characteristics of cool and fun. And LeTV called it Super TV, which transcends the concept of traditional TV and integrates more Internet factors.
LeTV and Xiaomi, as the pioneers of domestic smart TVs, have also triggered a series of smart roads for domestically produced TVs. LeTV is the creator of domestic smart TVs. The LeTV model defined by Jia Yueting is also relished. If the millet model has caused traditional mobile phone manufacturers to chase, then the LeTV model actually makes Xiaomi's Lei Jun very jealous.
LeTV developed a more complete closed ecological chain by LeTV content + Super TV + advertising + application sharing. When LeTV was released in 2013, it actually cut the price of traditional TV makers. It has always been The price of butcher known as millet was taken advantage of this time. Moreover, due to LeTV's accumulation of free video content, including film and television copyrights, etc., even so far, the richness of LeTV's video content is far more than that of Xiaomi TV, plus the profit of LeTV itself. Mode, the price of Super TV LeTV is completely able to cut a knife and do it cheaper. In this regard, it is Mille TV's reliance on television hardware profits to make money far less than Super TV.
This is why Lei Jun asked Chen to spend 1 billion U.S. dollars to invest in video content last year to enrich the deadliest shortcomings of Xiaomi TV.
In terms of video content charging, the LeTV model and Xiaomi model adopt a completely different approach. The LeTV model is designed to allow users to view all of LeTV's latest video movies, including 3D, by charging a one-year membership fee of 980 yuan for two years. 4K movies and TV. This type of charge is the first time a user purchases a super TV. LeTV collects it on a mandatory basis and includes it in the price. The user may not be clear or understand the charge clearly, but as long as the user has the intention to purchase the Super TV, the member's added-value expenses are entered into LeTV's pocket by default. The more users of Super TV, the more LeTV The more profitable the profit will be.
LeTV's unified video charging method is actually a mode that the author prefers. In contrast, the millet model is a direct on-demand payment, users want to see this movie, you can use rice coins to pay for the purchase, but due to the lack of domestic intellectual property rights, users on the video site to watch movie videos are mostly free Yes, some of the latest may be charged, but the paid version of the movie user's willingness to pay has not been very strong, after all, some time, the download resources on the Internet is even more abundant. Not to mention paid TV and variety shows, Chinese users have never paid for video content.
Therefore, from the perspective of long-term potential, the LeTV model has more potential and explosiveness than the Xiaomi television model, and it also has more room for imagination.
Does 1999 yuan millet TV affect LeTV?
There is no doubt that Xiaomi’s 1999 RMB 40-inch millet TV has a certain appeal for rice noodles. It complements millet TV’s 40-inch short board in the past. In China, 40-inch TV is the best-selling TV. of. In the past, most of the market share was occupied by traditional TV manufacturers. By the 13th year, LeTV released a super TV. The 1999-year 40-inch super TV was the best-selling one. It can be used in the bedroom and can be placed in the bedroom. Living room use, 40-inch TV should be regarded as the size of the country's gold size.
Its appearance is actually very likely to have a certain impact on LeTV. Whether it is Xiaomi’s brand influence or communication power, after the release today, most of the users who are concerned about Xiaomi’s products will know it. . But LeTV's Super TV is not the same. In addition to the users who have been willing to buy for more than 1999 Yuan, and the users who are interested in LeTV, how many regular users will know? This is a signal that Xiaomi TV counters LeTV.
1999 yuan millet TV sounded the first battle of smart TV in 2015, LeTV will deal with the millet TV's price strategy, let us wait and see!
According to the survey, the 40-inch flat-panel TV has sold more than 32-inch shipments, becoming the most popular gold size for the people, but the 40-inch smart TV prices are still high. Xiaomi once again played a feverish nature and used the Internet model to attract users with ultra-low prices.
The 40-inch version of this release has a resolution of 1920×1080. The panel is the original Sharp SDP, side-in LED backlight, viewing angle 176°, static contrast ratio of 5000:1, and dynamic response of 6 ms. Internally, the same as the 49-inch millet TV 2, the 1.45GHz Cortex-A9 processor and the Mali-450 MP4 GPU, but the memory is reduced to 1.5 GB.
The SDP screen adopted by Xiaomi TV 2 this time is the same screen as the Super TV released by LeTV in 2013. It is jointly funded by Sharp and Hon Hai, and LCD technology is provided by Sharp, and Hon Hai is responsible for manufacturing and other matters. From a perspective, it is undoubtedly the use of Sharp's technology, but there is a problem is overlooked: LCD screen, not only includes the LCD panel, but also includes modules and other parts, SDP promoted by Xiaomi TV 2, in fact only the screen part is Sharp's technical provision, as for the module part, is entirely the responsibility of Foxconn, and Sharp does not matter at all.
When LeTV was released in 13 years, Sharp had already issued a statement that the SDP screen had nothing to do with Sharp. Therefore, Xiaomi uses the SDP screen of Xiaomi TV 2 as a subordinate TV screen, but the absolute majority of users who do not understand the inside information can be deceived by Xiaomi. After all, in the eyes of ordinary users, the bigger the screen, the cheaper price is often the first choice for ordinary users to choose TV.
What is the difference between LeTV mode and Xiaomi TV mode?
Smart TV is a brand-new ecology. It is not enough to have high-performance hardware. In this era of change, the definition of television has different emphasis. Xiaomi defined TV as the first television for young people and seemed to emphasize the characteristics of cool and fun. And LeTV called it Super TV, which transcends the concept of traditional TV and integrates more Internet factors.
LeTV and Xiaomi, as the pioneers of domestic smart TVs, have also triggered a series of smart roads for domestically produced TVs. LeTV is the creator of domestic smart TVs. The LeTV model defined by Jia Yueting is also relished. If the millet model has caused traditional mobile phone manufacturers to chase, then the LeTV model actually makes Xiaomi's Lei Jun very jealous.
LeTV developed a more complete closed ecological chain by LeTV content + Super TV + advertising + application sharing. When LeTV was released in 2013, it actually cut the price of traditional TV makers. It has always been The price of butcher known as millet was taken advantage of this time. Moreover, due to LeTV's accumulation of free video content, including film and television copyrights, etc., even so far, the richness of LeTV's video content is far more than that of Xiaomi TV, plus the profit of LeTV itself. Mode, the price of Super TV LeTV is completely able to cut a knife and do it cheaper. In this regard, it is Mille TV's reliance on television hardware profits to make money far less than Super TV.
This is why Lei Jun asked Chen to spend 1 billion U.S. dollars to invest in video content last year to enrich the deadliest shortcomings of Xiaomi TV.
In terms of video content charging, the LeTV model and Xiaomi model adopt a completely different approach. The LeTV model is designed to allow users to view all of LeTV's latest video movies, including 3D, by charging a one-year membership fee of 980 yuan for two years. 4K movies and TV. This type of charge is the first time a user purchases a super TV. LeTV collects it on a mandatory basis and includes it in the price. The user may not be clear or understand the charge clearly, but as long as the user has the intention to purchase the Super TV, the member's added-value expenses are entered into LeTV's pocket by default. The more users of Super TV, the more LeTV The more profitable the profit will be.
LeTV's unified video charging method is actually a mode that the author prefers. In contrast, the millet model is a direct on-demand payment, users want to see this movie, you can use rice coins to pay for the purchase, but due to the lack of domestic intellectual property rights, users on the video site to watch movie videos are mostly free Yes, some of the latest may be charged, but the paid version of the movie user's willingness to pay has not been very strong, after all, some time, the download resources on the Internet is even more abundant. Not to mention paid TV and variety shows, Chinese users have never paid for video content.
Therefore, from the perspective of long-term potential, the LeTV model has more potential and explosiveness than the Xiaomi television model, and it also has more room for imagination.
Does 1999 yuan millet TV affect LeTV?
There is no doubt that Xiaomi’s 1999 RMB 40-inch millet TV has a certain appeal for rice noodles. It complements millet TV’s 40-inch short board in the past. In China, 40-inch TV is the best-selling TV. of. In the past, most of the market share was occupied by traditional TV manufacturers. By the 13th year, LeTV released a super TV. The 1999-year 40-inch super TV was the best-selling one. It can be used in the bedroom and can be placed in the bedroom. Living room use, 40-inch TV should be regarded as the size of the country's gold size.
Its appearance is actually very likely to have a certain impact on LeTV. Whether it is Xiaomi’s brand influence or communication power, after the release today, most of the users who are concerned about Xiaomi’s products will know it. . But LeTV's Super TV is not the same. In addition to the users who have been willing to buy for more than 1999 Yuan, and the users who are interested in LeTV, how many regular users will know? This is a signal that Xiaomi TV counters LeTV.
1999 yuan millet TV sounded the first battle of smart TV in 2015, LeTV will deal with the millet TV's price strategy, let us wait and see!
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