At the 2015 Shanghai Electronics Show in Munich, the Internet of Things once again became one of the most important trends in the industry. Although the Internet of Things contains a large number of market segments, the automotive market is clearly the most eye-catching darling of this year's show. More than 100 exhibitors, including Broadcom, TE ConnecTIvity, and ON Semiconductor, have come together with automotive-related electronic Solutions.
The Internet of Vehicles market regulation is expected to reach 300 billion yuan
The global car networking market is expected to reach 300 billion yuan. In 2020, 90% of the models will be equipped with car networking technology.
In the semiconductor field, the market with the largest market capacity is currently the mobile phone market, with a global market annual sales of about 5.6 billion US dollars. As we all know, the market with the greatest potential of semiconductors is the Internet of Things market. According to Michael Hurlston, executive vice president of global sales at Broadcom, the annual sales of the IoT market can reach $30 billion a year, far exceeding the current sales of the mobile phone market. There are many segments in the IoT semiconductor industry, including home automation, wearables, medical electronics, and consumer electronics. The Internet of Vehicles is one of the most important market segments. In an interview with reporters, Michael Hurlston pointed out: "The only biggest growth point in the semiconductor market is in the automotive sector."
This is evidenced by IC Insights survey data. IC Insights data shows that in the semiconductor market segment, the annual growth rate of computer electronics is less than 4%, the annual growth rate of consumer electronics is around 5%, and the annual compound growth rate of automobiles is the largest, reaching 11%. the above. According to industry forecasts, by 2020, there will be nearly 1,000 chips per car.
The Internet of Vehicles is sweeping the entire semiconductor industry with a tornado. According to industry data, in the next three to five years, the global car networking market is expected to reach 300 billion yuan. In 2015, 60% of the world's vehicles will be equipped with car networking technology, and in 2020, 90% will be equipped. In the future development of the Internet of Vehicles, Michael Hurlston and Xie Hongyu, Vice President of Sales, Greater China, believe that China will play the most critical and even the role of leader. In 2010, China has surpassed the United States to become the world's largest single passenger vehicle sales market.
In 2014, China's car sales increased by 8.4% to 24 million. Analysts predict that by 2015, China's car sales should reach 26 million. By 2020, China will likely have 35% of the world's new car sales, and the Chinese market will grow to 2.5 times the entire North American sales market. Such a huge potential market has made it possible for the rapid development of the Internet of Vehicles in China.
Ethernet will become the trunk of the car network
Ethernet technology reduces the weight of the body, ensures safety and meets the development needs of other subsystems in the car network. Zhang Chao, Acting President and Human Resources Vice President of TE ConnecTIvity China, said: "Connecting technology and sensing technology are widely used in data acquisition and information transmission in the IoT architecture, which is an indispensable cornerstone in the Internet of Things." For the Internet of Things, where the "things" of the Internet of Things are specific to the "cars", connection technology and sensing technology are equally important. Since the car network is a network, the connection technology is the key factor to realize the car network.
Michael Hurlston suggested that the most important backbone of a car is the car bus. At present, Ethernet, which is widely used in home, wireless communication, and industrial fields, will enter the new carrier of the automobile and become the backbone of the Internet of Vehicles network. Compared to the bus technology on traditional cars, the advantages of the new Ethernet bus technology are very obvious. The weight of the cables and connectors is much smaller than other bus technologies, so the choice of Ethernet technology can greatly reduce the weight of the car body, making the car more fuel-efficient and more battery-powered. Ethernet can also ensure the development of other subsystems of the car network, such as improving the pixel and clarity of the car camera system, ensuring the use of various functions of the advanced driver assistance system ADAS, ensuring the speed of the Internet.
In addition, Ethernet technology is the most widely used network technology in homes and enterprises, and has many encryption functions. Security has been widely recognized. Through encryption, Ethernet technology can prevent smart cars from being hacked, thereby enhancing security and eliminating people's concerns about smart car information and data security. According to Broadcom's description, the Internet of Vehicles is mainly composed of different applications such as on-board diagnostic systems, infotainment functions, security sensors, mobile device connections, and 360-degree camera systems. Among them, wireless connection technology has become the standard for all cars in North America and Europe. In China, the current penetration rate of Bluetooth entering the Chinese auto market in 2007 is more than 50%, and more and more cars use WiFi as a standard configuration.
Every semiconductor company cuts into the Internet of Vehicles market from a different perspective. Broadcom is cutting in from the wireless connectivity solution, TE ConnecTIvity is cut from the sensor application solution, and ON Semiconductor is cutting from the car image sensor. This is the charm of this emerging market. There is no single market monopolist in the car networking market. The whole market is full of various possibilities. The openness of its market ensures that any company can choose the market foothold based on its traditional advantages, so each company has the potential to become a monopolist in the future car networking market and become a potential winner.
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