Recently, Suning TV and AVC released the "2017 Color TV Consumer Screen Report" showing that in 2017, the home appliance market demand has slowed down, but the growth trend of large-screen consumption has become more pronounced. The Yikang data report shows that in the retail analysis of color TV e-commerce in 2017, the market share of retail sales of 60- and 70-inch TVs and retail sales has far exceeded most of the TVs in size segments.
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In terms of specific dimensions, the average consumer size of TV sets in 2017 has reached 57.7 inches, while the average consumer size of Suning has reached 60.9 inches, becoming the first sales channel for large-screen TVs.
Specifically in the sales of large-size TVs, Hisense has become a big-screen hot-selling brand, ranking first among consumers in 16 provinces and cities nationwide. Such data is inseparable from the sales of Hisense laser TV. Hisense laser televisions have covered 80-inch to 150-inch sizes, and rely on far lower prices than LCD TVs, and are popular among mainstream consumers.
In order to be able to continue piloting large-screen televisions, it is reported that Hisense is preparing to improve its product lines in laser televisions this year, which will further promote the further popularization of laser televisions in the market.
At the 2017 “People’s Ingenuity Award†awards ceremony held last week, Wang Wei, deputy general manager of Qingdao Hisense Electrical Appliance Marketing Co., Ltd. stated that in order to meet the needs of users and the needs of users in various usage scenarios, Hisense will continue to promote laser televisions. I hope to make unremitting efforts for her family.
Specifically on the product line, Hisense will expand both upward and downward in this year's 80-inch to 150-inch lineup. Upward on the large-size line will push a 300-inch laser TV, and in the small size of the popularity of the pro-people products, Hisense plans to launch a 65-inch universal version of the laser TV. By then, Hisense will build a lineup of 65 to 300 inches of the most complete laser television products to meet the choices of different consumers.
In addition, Hisense will also focus on the introduction of two-color 4K laser television this year, while planning three-color lasers, laser color technology to go all out.
For the development of laser television applications, Hisense also believes that it needs to take innovative applications and not just stay in the living room application scenario. This year, Hisense prepared to fully open the application scene of laser television, extending from the single display mode of living room scenes to bedroom scenes, restaurant scenes, hotel scenes, educational scenes, conference scenes, including some commercial display scenes and VIP cinemas, etc. , Hisense wants to expand the laser display to the full scene application field, let the laser display application be ubiquitous.
Industry sources said that under the tide of consumption upgrades, large-screen laser televisions have become the choice of more and more people. This is an incentive and encouragement for the earliest and most resolutely-established Hisense, which will further exacerbate Hisense's efforts to play its part. Good "laser television spokesperson" role. Coupled with this year's World Cup sports year, Hisense is a World Cup sponsor. Therefore, Hisense will have a lot of "big drama" on large-screen TVs and laser TVs this year. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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