Last Thursday, 55-inch and 4K micro-whale TVs were officially released at the Shanghai World Expo creative show. The conference revealed that the first phase of Micro-Whale TV started 2 billion yuan of funds, mainly from the Chinese Cultural Industry Fund, Alibaba, Tencent and Central People's Broadcasting Station participated in the launch, and Micro-Whale Science and Technology will work with them from capital, policy, technology, and content. In-depth cooperation in services, etc., to jointly build Internet TV products - micro-whale TV, this TV since its release, has attracted much attention and controversy, in the end can set off a lot of industry effects, but also people are looking forward to.
The emergence of micro-whale television turned out to give people an unexpected feeling. But this is not the case. As early as four years ago, Li Ruigang began to ponder this matter with his old partner Li Huaiyu. Before the launch of micro-whale TV, Chinese Culture (CMC) has already invested in many content projects, such as the times. Warner, which contains media resources such as Time Magazine, CNN, HBO, Warner Bros. Pictures, and DC Comics, has a lot of content resources and needs a terminal and a platform to present these resources. The arrival of micro-whale TV is It is precisely to meet this demand. With the purchase, production and integration of content resources by Chinese culture led by Li Ruigang, it is believed that the future of micro-whale TV can bring more exciting content to the public.
Strong help, Ali Tencent deep cooperation with micro whale
This time, the microwhale teamed up with Ali Tencent and Li Ruigang said frankly that the Chinese culture itself has a very deep cooperation with Ali Tencent, including many investments, and he himself has been closely associated with the high levels of both sides of Ali Tencent. Development, future trends. This cooperation covers many aspects, including content production, technology, services, sales links, payment links, and user traffic. Ali tends to e-commerce, Tencent prefers to play video, and the micro-whale gains strong support from Ali Tencent, which can be said to be even more powerful.
"Micro" is very small, and "whale" is the largest mammal in the world. The product positioning of the micro-whale TV is a user who grew up with the Internet, that is, after 80 and 90 years of age, it is very appropriate to use a micro-whale to describe such a user group, because now 80 and 90 years later, in the society, The market structure is very small, but similarly, each tiny group has great dreams. This kind of contrast is the understanding of the micro-whale to this people and era. Li Ruigang said, "We are trying to make the best products. We use micro-whale TV to let this generation of micro-whales return to the living room and return to television to complete the initial heart of family entertainment. This is what we have been pursuing."
Microwhale TV combines powerful support power with its own clear market positioning. However, what kind of future will usher in? We are still not good at asserting, let us wait and see!
The emergence of micro-whale television turned out to give people an unexpected feeling. But this is not the case. As early as four years ago, Li Ruigang began to ponder this matter with his old partner Li Huaiyu. Before the launch of micro-whale TV, Chinese Culture (CMC) has already invested in many content projects, such as the times. Warner, which contains media resources such as Time Magazine, CNN, HBO, Warner Bros. Pictures, and DC Comics, has a lot of content resources and needs a terminal and a platform to present these resources. The arrival of micro-whale TV is It is precisely to meet this demand. With the purchase, production and integration of content resources by Chinese culture led by Li Ruigang, it is believed that the future of micro-whale TV can bring more exciting content to the public.
Strong help, Ali Tencent deep cooperation with micro whale
This time, the microwhale teamed up with Ali Tencent and Li Ruigang said frankly that the Chinese culture itself has a very deep cooperation with Ali Tencent, including many investments, and he himself has been closely associated with the high levels of both sides of Ali Tencent. Development, future trends. This cooperation covers many aspects, including content production, technology, services, sales links, payment links, and user traffic. Ali tends to e-commerce, Tencent prefers to play video, and the micro-whale gains strong support from Ali Tencent, which can be said to be even more powerful.
Micro whale TV product positioning
"Micro" is very small, and "whale" is the largest mammal in the world. The product positioning of the micro-whale TV is a user who grew up with the Internet, that is, after 80 and 90 years of age, it is very appropriate to use a micro-whale to describe such a user group, because now 80 and 90 years later, in the society, The market structure is very small, but similarly, each tiny group has great dreams. This kind of contrast is the understanding of the micro-whale to this people and era. Li Ruigang said, "We are trying to make the best products. We use micro-whale TV to let this generation of micro-whales return to the living room and return to television to complete the initial heart of family entertainment. This is what we have been pursuing."
Microwhale TV combines powerful support power with its own clear market positioning. However, what kind of future will usher in? We are still not good at asserting, let us wait and see!
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