Although the country has issued a plan for the development of new energy vehicles in the next ten years, this segment of the market is still at a standstill. In order to get rid of this embarrassment as soon as possible, from the central ministries to local governments for Automobile technology research and development, promotion and use have issued relevant support policies. New energy vehicles that are far away from marketization seem to feel a touch of spring.
Support policies frequently promoted
In mid-October, the Ministry of Industry and Information Technology announced the "Notice on the Organization of New Energy Vehicle Industry Technology Innovation Project" (hereinafter referred to as the "Notice"). The central government will allocate some funds from the special funds for energy conservation and emission reduction to support the new energy vehicle industry technology. Innovation. The objects supported by the incentive funds include the two major categories of new energy vehicle projects and power battery projects, and the standards are also clarified.
This "Notice" kicked off the prelude to the continued push of new energy vehicle policies in recent periods.
Prior to this, the Guangzhou City Restricted License Order opened a green channel for new energy and energy-saving vehicles. All the relevant models listed in the "Catalogue of Recommended Models for Energy-Saving and New Energy Vehicle Demonstration and Application Projects" by the Ministry of Industry and Information Technology will be separated monthly. It enjoys 1000 number-shaking indicators and is not affected by the car license limit policy.
After Guangzhou, Shanghai also plans to introduce a new energy vehicle support policy, which is expected to be implemented within the year. According to relevant media reports, Shanghai's new energy vehicle subsidy policy has been reported to the National Development and Reform Commission and is expected to be approved within this year. It is reported that Shanghai plans to release the first batch of 20,000 free license plates exclusively for new energy vehicles. At present, the national purchase subsidy for pure electric vehicles is up to 60,000 yuan, and the maximum subsidy for pure electric vehicles in Shanghai is 100,000 yuan, plus the current market value of about 60,000 free license plates, which is equivalent to a total subsidy of 220,000 yuan. The above-mentioned policy is quite attractive for the "Shanghai card" that can easily be sold at 60,000 to 70,000 yuan.
At the same time, the "Administrative Measures of Beijing Municipality for the Private Purchase of Electric Vehicles (Trial) (Draft for Comments)" has been issued recently, which stipulates that private purchases of pure electric vehicles need not be shaken but need to apply for indicators. Electric vehicles directly enjoy municipal government subsidies, up to 60,000 yuan per vehicle.
Some people in the industry believe that the details of the new energy private car purchase standards issued by Beijing and Shanghai will drive the policy refinement of 25 new energy pilot cities nationwide. It is also worth noting that in addition to Beijing and Shanghai, many places are actively formulating policies to force new energy vehicles to speed up.
On November 5, Jilin City announced the construction of a new energy automobile industrial park with the Jinshajiang Venture Capital Fund. Guangdong Province has also recently clarified the main goal of the province ’s future development of new energy vehicles, and will promote the growth of the industry from four directions, including business models and infrastructure construction.
Not only that, the Ministry of Finance and other four ministries and commissions also expanded the scope of the promotion of hybrid buses (including plug-in hybrid buses) from the current 25 demonstration and promotion cities of energy-saving and new energy vehicles to all cities in the country.
A series of favorable policies were released centrally, indicating that the government is determined to vigorously develop new energy vehicles. A number of securities companies believe that the new energy vehicle sector will usher in favorable conditions, and listed automotive companies and battery manufacturing and recycling companies will benefit.
Difficult sales breakthrough
Although the development of new energy vehicles is overweight at the policy level, the real dilemma that cannot be ignored is that the sales volume of the new energy vehicle market is still very limited.
According to the current support policy for new energy vehicles in China, the central government has launched pilot projects for private purchase of new energy vehicle subsidies in five cities including Shanghai, Changchun, Shenzhen, Hangzhou and Hefei, after which it has been piloted in 25 cities nationwide. At the same time, relevant departments are also promoting the implementation of the “Ten Cities and Thousands of Vehicles†demonstration project, which plans to develop 10 cities each year in about three years. Each city launches 1,000 new energy vehicles for demonstration operations, and strives to make the country's new energy vehicles The scale of its operations accounted for 10% of the automotive market share by 2012.
It can be said that 2012 is the last year of the demonstration and promotion of "ten cities and 1,000 vehicles" for new energy vehicles, but from the current sales situation, this goal is difficult to achieve. As of July of this year, there were only 4 cities that achieved more than 30% of the targets, namely Hangzhou, Zhengzhou, Suzhou, and Beijing. Among them, Hangzhou with the highest completion rate is only 47.10%.
According to data from the China Association of Automobile Manufacturers, from January to September this year, major domestic passenger car companies have sold 6,982 new energy vehicles, of which 3,09 are pure electric vehicles and 3,973 hybrid vehicles. According to the National "Energy Saving and New Energy Vehicle Industry Development Plan (2012 ~ 2020)", by 2015, China's pure electric vehicles and plug-in hybrid electric vehicles will reach 500,000 cumulative production and sales, more than 5 million by 2020 . It can be seen that from the current market size and sales situation, it is not easy to accomplish this goal.
Some industry experts believe that there is a big bottleneck in the development of the new energy vehicle industry. From the cost point of view, the current cost of new energy vehicles is very high regardless of the cost or maintenance; from the performance point of view, although many manufacturers claim to have new energy vehicle products, they are basically samples, and the stability and safety of products after mass production Sex needs to be tested; in addition, for China, the lack of key components also hinders the development of new energy vehicles. Many core components are monopolized by foreign companies and need to be imported.
Business model needs innovation
In the face of the continuous introduction of new energy car purchase rules by various governments and the deepening of work in 25 pilot cities, some domestic auto companies have launched relevant products and tried business model innovation.
It is understood that BYD has recently launched an electric car promotion plan with the concept of "zero yuan car purchase". This plan provides financial car loans for electric car customers through financial programs. SAIC also launched the Roewe E50 built with a pure electric vehicle platform. The actual selling price in Shanghai is much lower than its market guide price.
However, some experts said that at present, the new energy vehicles and business models of various enterprises can only stay in the field of public services and group procurement. This model has the advantage of centralized infrastructure delivery. Convenient, there is still a distance for new energy vehicles to achieve true private purchase.
According to reporters, Chery has an electric car subsidy with a price of only more than 80,000 yuan. State Grid also arranges supporting facilities to install charging piles for consumers in their homes or parking lots after buying a car, but even so, consumers are still reluctant to buy. . Mr. Wang, who is planning to buy a car in Beijing, told reporters: "Even if preferential policies are introduced, they are still not planning to buy, because how to charge, energy costs, and ease of use are unknown."
In an interview with the media, Chen Quanshi, director of the electric vehicle research department of the Department of Automotive Engineering at Tsinghua University, said in an interview that the main reason why the sales of new energy vehicles in the private market has not been high is that most auto companies have not figured out the business model of new energy vehicles.
"Car companies have not figured out to whom to sell the manufactured cars. Auto companies often make a few cars in accordance with national requirements. It is difficult to have a market." Chen Quanshi said that the real commercialization model of new energy vehicles has not been formed. New energy vehicles that combine technical possibilities have sales.
A series of promotion and encouragement policies will play a catalytic role in promoting the development of new energy vehicles. However, the development of new energy vehicles will not happen overnight, and still faces many problems that need to be considered and explored.
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