[Text/Zhongshan reporter Zhou Jianhua] On May 27, the reporter learned from Lin Jiliang, general manager of Mulinsen Lighting Marketing, that the company will hold the theme of “Senzhi†at the headquarters industrial park in Xiaolan, Zhongshan, Guangdong from June 6th to 9th. The “Brigade†vendor interactive exchange feast, it is expected that there will be about 3,000 partners from all over the country. After the factory visit and inspection, Mulinsen Lighting will also organize business partners to visit the Guangzhou Changlong Wildlife Park to fully experience the beauty of nature and ecology.
It is understood that the most important point for Mulinsen to build a tens of billion-level lighting enterprise with an integrated service platform is to “balance between low price and high qualityâ€, and to gradually improve the rapid penetration and intensive cultivation of channels.
"Unlike the focus of last year's channel strategy, this year's focus will be on 'Shen'." Lin Jiliang said that last year, the number of Mulinsen outlets and the market meeting rate were insufficient, and it was necessary to quickly seize the quality terminal resources to achieve domestic layout. After a year of "casting the net", the number has exceeded the expected target. The next year, we must quickly penetrate the third- and fourth-tier markets, and continue to support regional businesses, tap their potential, and help them to do bigger. Strong.
"Now because the channel sinking work is done well, the products have formed good shipping rules in the first- and second-tier cities. There is no inventory in the total generation of extrusion, and our company's inventory is now basically the same day. But still can't meet the order requirements."
This year, Mulinsen Lighting will increase marketing investment in channel intensive cultivation. Now, Mulinsen Headquarters is providing marketing personnel for each county-level or above agent to achieve rapid growth in sales and branding operations.
Taking April 18-22 as an example, Mulinsen has entered the markets of Sichuan, Jiangxi, Hunan, Henan, Guizhou and other places, and orders from all over the world have been abundant. As of April 29, according to rough statistics, through the national spring tour summit, Mulinsen Lighting has achieved more than 180 million yuan of venue order performance.
It is understood that since the beginning of 2014, Mulinsen has held the “Baihui Project†in the domestic market, and will go all out to fight the five major battles of channel warfare, service warfare, product warfare, resource warfare, and talent warfare.
"In the near future, we have accumulated more than 400 million yuan of automation equipment into production. As the ordering amount continues to rise, the manufacturing and warehousing management of the Mulinsen backstage is constantly improving and upgrading to cope with the large number of shipment plans in the future." Mulinsen Lighting Sun Shaofeng, head of the marketing department, said that Mulinsen’s multi-batch recruitment plan has been completed. The company’s headquarters in Xiaolan, Zhongshan has more than 10,000 people, and this force will grow stronger and stronger.
It is understood that the most important point for Mulinsen to build a tens of billion-level lighting enterprise with an integrated service platform is to “balance between low price and high qualityâ€, and to gradually improve the rapid penetration and intensive cultivation of channels.
"Unlike the focus of last year's channel strategy, this year's focus will be on 'Shen'." Lin Jiliang said that last year, the number of Mulinsen outlets and the market meeting rate were insufficient, and it was necessary to quickly seize the quality terminal resources to achieve domestic layout. After a year of "casting the net", the number has exceeded the expected target. The next year, we must quickly penetrate the third- and fourth-tier markets, and continue to support regional businesses, tap their potential, and help them to do bigger. Strong.
"Now because the channel sinking work is done well, the products have formed good shipping rules in the first- and second-tier cities. There is no inventory in the total generation of extrusion, and our company's inventory is now basically the same day. But still can't meet the order requirements."
This year, Mulinsen Lighting will increase marketing investment in channel intensive cultivation. Now, Mulinsen Headquarters is providing marketing personnel for each county-level or above agent to achieve rapid growth in sales and branding operations.
Taking April 18-22 as an example, Mulinsen has entered the markets of Sichuan, Jiangxi, Hunan, Henan, Guizhou and other places, and orders from all over the world have been abundant. As of April 29, according to rough statistics, through the national spring tour summit, Mulinsen Lighting has achieved more than 180 million yuan of venue order performance.
It is understood that since the beginning of 2014, Mulinsen has held the “Baihui Project†in the domestic market, and will go all out to fight the five major battles of channel warfare, service warfare, product warfare, resource warfare, and talent warfare.
"In the near future, we have accumulated more than 400 million yuan of automation equipment into production. As the ordering amount continues to rise, the manufacturing and warehousing management of the Mulinsen backstage is constantly improving and upgrading to cope with the large number of shipment plans in the future." Mulinsen Lighting Sun Shaofeng, head of the marketing department, said that Mulinsen’s multi-batch recruitment plan has been completed. The company’s headquarters in Xiaolan, Zhongshan has more than 10,000 people, and this force will grow stronger and stronger.
Domestic and foreign merchants and purchasing groups visited the Mulinsen Industrial Park 
Domestic and foreign merchants and purchasing groups visited the Mulinsen Industrial Park
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