US drama off the video industry encounters Kaner

After being quickly investigated by the police, the video industry again followed the policy red line. Last weekend, the four major US dramas such as "The Big Bang of Life", "The Proud and Honest Wife", "Naval Crime Investigation Department" and "The Attorney's True Color" were requested by the State Administration of Press, Publication, Radio, Film and Television to be removed from various video sites. According to sources, the General Administration of Investigation is planning to manage the online foreign drama series on the Internet.

"Youku Tudou has a wide range of content from TV dramas to variety shows, movies, anime and music. As a leading video website, content must be comprehensive, with a global layout, Youku Tudou users have a lot of content can choose."

In an interview with Xinhua News Agency, You Yong Tudou Group Chairman and CEO Gu Yongsheng said that the impact of a few American TV dramas on the withdrawal of Youku Tudou has been very limited.

"I believe the downline of these dramas is a case. I believe it does not mean that SARFT has a change in the general strategy of the US drama in China. We do have some influence because the "Big Bang" is for us to broadcast. Advertising sales are also good, but after watching the US drama is a niche elite, the flow rate is relatively low, so it has little impact on our advertising.”

- Zhang Chaoyang, chairman of the Sohu board of directors, said that with the video as a mainstream consumption pattern, the relevant departments must be managed. But management is also for development. Management certainly will not cause a huge obstacle to the video industry.

â–¡ Current status of overseas dramas

After going through the 2010 copyright battle, domestic video websites gradually adjusted their strategies for TV drama business, and pursued differentiation and personalization according to the website's own positioning. This is mainly reflected in several aspects such as single-play dramas, overseas dramas, and home-made dramas. . According to the “2012-2013 TV drama market research report” previously published by Art Entrust Consulting, the overseas dramas currently broadcasted by major domestic video websites mainly come from South Korea, the United States, the United Kingdom, Hong Kong, China and Taiwan.

According to related regulations, only 34 foreign films can be imported in the domestic theaters in a year, and there are certain limits on overseas dramas broadcast by television stations in a year. As for the introduction of overseas dramas for video websites, the relevant regulations are not strict in terms of number or content. In April 2009, the State Administration of Radio, Film and Television issued the “Notice on Strengthening the Management of Internet Audio-visual Program Contents”, which stipulates that films, television dramas, cartoons, and theoretical documents that have not been licensed shall not be transmitted on the Internet. At that time, the video site had a large-scale deletion of TV dramas and other videos without licenses, among which TV dramas were mostly concentrated on American dramas, Korean dramas, and Japanese dramas. Later, as video sites increased their copyright purchases, overseas plays returned.

A person in charge of a video site told reporters that the review of overseas dramas is mainly self-censorship and self-examination. At the same time, it needs to be submitted to the General Administration of Statistics. “Each of the review standards are basically similar. The review focuses on pornography, politics, and violence. Deleted mainly."

â–¡ Forecasting new regulatory regulations or introducing new regulations during the year

As of now, for the reasons for the discontinued of the four American TV dramas, the parties still have no clear statement. The relevant video site staff said that they have reported the four American TV dramas as required and that they have no irregularities on the air. Sohu video insiders told reporters that the next plane was "the reason for the policy." Youku insiders said that they were following the request received last weekend. Iqiyi said, "We will cooperate with the net." Although the State Administration of Press, Publication, Radio, Film and Television has not yet given an official statement on this matter, most people in the industry believe that this withdrawal should be a signal of policy tightening, and regulators will step up supervision of overseas dramas broadcast on the video industry.

However, there are also people in the industry who are optimistic. Zhang Chaoyang, chairman of the Sohu Board of Directors, believes that the dismantling of these plays is only a case and does not represent changes in the overall regulatory policy. Youku relevant person in charge also said that there is no news of regulatory tightening, Youku counter-terrorism theatrical US drama "24-hour" special season "24 hours: live another day" will still be broadcast on May 6 in Youku.

However, Wang Zhaonan, director of the government’s cooperation and content monitoring at iQiyi, said in an interview with the media that SARFT has taken note of the overseas play of video sites and is actively studying plans to clarify the management of online import dramas. Overseas TV dramas and films are included in this plan. "The relevant rules have been prepared for at least one year and the new regulations will surely be introduced this year."

â–¡ Analytical supervision will focus on controlling quotas

"Last year last year, with the permission of the State Press, Publication, Radio, Film and Television Bureau, there were 54 overseas TV dramas broadcasted by television stations at all levels of the country. However, 121 overseas dramas were newly launched on Youku's website." Associate Research Institute, Industrial Research Institute, Peking University Chief Chen Shaofeng stated that under the background that the audience of video sites has reached a certain scale and that American TV dramas and British dramas are increasingly popular in big cities, it is normal for the General Administration of Administration to strengthen the management of video websites. “Culture is a country’s soft power and related departments must Will protect domestic dramas."

Chen Shaofeng judged that the future video site will be included in the supervision system of the radio and television system. The site can only broadcast a fixed number of overseas programs a year, and the supervision on the content will also be more stringent. It will be decided by reviewing organizations which can be played and which should be edited. It is expected that future video sites will choose to cooperate more with television stations or production companies. Chen Shaofeng also suggested that supervision also needs to be moderate, otherwise it will inhibit the diversity of creation.