Yao Wangwen: It is not easy to lead in the HID industry (Aladdin Lighting Network Information Picture)
The development of the HID industry has not been smooth since the beginning. Therefore, people who can lead this industry must have their own superiority. Yao Wangwen and Heidi are exactly this person and this company.
In the development of Heidi, it can be said that there have been many little-known stories, of which rapid development is the mainstream, but rights protection has become an infinite episode of their absolute deduction in growth.
Yao Wangwen
Yao Wangwen, a Hong Kong person, studied at the Hong Kong Polytechnic Institute in the 1980s, specializing in electronic engineering design. In 1995, he began investing in China, focusing on the development and production of electronic products such as electronic transformers and electronic ballasts, and often in the United States. Direct sales of products in Canada, Europe, etc., proficient in multiple languages.
In 2002, with his keen market sense, he decided to independently develop HID automotive lighting system. After two years, he successfully developed Heidi Baiguang automobile xenon lamp in 2004, and put it into production and launched the market in the same year; relying on its savvy marketing strategy With a strong technical background, in just one year, he has made Baiguang Light Co., Ltd. and Heidi Baiguang Auto Xenon Lamp the most popular company and brand in the domestic HID industry, and the largest OEM supplier in the industry!
In 2005, due to its contribution and influence to the domestic HID industry, he was successfully elected as the vice chairman of the HID Industry Association! Hong Kong White Light Lighting Co., Ltd. HIDLightingco.ltd is a well-known Hong Kong company specializing in the development of power and electrical appliances. A few years ago, research on high-pressure gas discharge lamps began. Under the leadership of the company's president and senior electronics engineer Newman. Yiu, more than 50 engineers of the company spent a lot of time and invested a lot of energy.
After repeated research and testing of a small number of products put into the market, it shows that the HID of the company's independent intellectual property development has been completely successful. It has been officially put into production and has become one of the first companies in the world to successfully develop and market HID.
Hard work
The development of the HID industry, because the threshold is not high, has been developed from the beginning with disorderly competition and industry chaos. So in this case, Yao Wangwen and Heidi are doing very hard work.
In recent years, although Yao Wangwen has invested millions of dollars every year to build his own Heidi brand, but with the increasing influence of Heidi in the market, various piracy cases are beginning to appear constantly. Let Yao Wangwen be a headache.
A few years ago, Yao Wangwen began to jointly fight fake companies, and also achieved certain results. However, the price paid was huge. He suggested that as long as someone provided relevant information on counterfeiting, Heidi Company could reward 100,000 yuan. In the past few years, several counterfeit and inferior incidents have been investigated. Among the companies investigated, some companies are far away from Zhejiang, and some find fake products in Guangzhou, and then find the field along the trail. Therefore, it can be said that although it is developing very fast, he is very difficult to do. He is obviously very helpless about the current market situation. He told us that he hopes that this industry will not fight any more. In the end, it will only make this industry even more Hard, even death.
On the one hand, counterfeit products infringe on the rights and interests of consumers. On the other hand, because these products use Heidi's trademark, after-sales service may come to Heidi, which brings great trouble to Heidi. Therefore, the means of safeguarding rights will definitely increase in the future, and we hope that this industry can develop healthily.
Actively respond to the financial crisis
The financial crisis that began in 2008 made the HID industry feel chilly. Yao Wangwen also felt helpless about this point. The impact of the financial crisis on Heidi can be said to be very large, so he is very busy recently.
In the face of such market conditions, he proposed the slogan of open source and thrifty in the company. Although the slogan seems to be very old, it still plays a very good role in the company. On the one hand, he vigorously reduces unnecessary expenses, on the other hand, he actively seeks solutions. He said: Under such market conditions, Only by constantly working hard, don't wait for the market to warm up quickly.
In fact, many people in the industry know that since 2009, Heidi's speed of launching new products has been accelerating, almost reaching one every month. Yao Wangwen said: This is also a strategy to deal with the financial crisis. On the one hand, let Copy The speed of launching new products with Shanghai Di, on the other hand, can quickly capture the market by launching new products and thus achieve the purpose of resisting the financial turmoil.
We asked why we have been insisting on this industry for so many years. Yao Wangwen said: He is very optimistic about this industry. At present, the country's policy on modification is further relaxed. On the other hand, consumers' demand for brighter lights is also very obvious. There are a lot of car owners who hope but have not installed HID lights, so the market space is still very large.
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