2017, OLED market outlook

OLED is called the next-generation display technology. In addition to brightness, contrast, color gamut, these display indicators, OLED can also be applied to flexible materials to achieve some exaggerated display effects.

OLED is currently divided into two routes: PMOLED and AMOLED. Among them, AMOLED is called "Active Matrix Organic Light Emitting Diode". Compared with traditional LCD panels, AMOLED breaks through the inflexible limitations, with faster response, higher contrast, and wider viewing angle. Compared with PMOLED, AMOLED size can be made very large, in high-end mobile phones and new generations. Wearable display systems and the like have broad application prospects.

International research firm IHS Markit predicts that the global OLED market will jump 32% to $19.2 billion in 2017; shipments will also soar by 22% to 630 million.

In 2017, Apple's next-generation smartphone products are expected to use hyperbolic flexible AMOLED panels, and the entire supply chain manufacturers around the world are actively following up.

In 2017, in addition to South Korea's Samsung Display (SDC) and LGDisplay, Chinese panel makers, Huiguang, Visionox and Truly will add capacity for flexible panels based on existing production lines. With the release of OLED production capacity, global hyperbolic OLED smartphones are expected to increase rapidly in 2017.

In 2017, the global flexible AMOLED mobile phone panel capacity supply will increase to more than 150 million pieces (calculated in 5.5-inch small pieces), and the supply will increase by three times. However, flexible OLEDs are still a scarce resource. Only Samsung and Apple have the opportunity to obtain a relatively large amount of flexible OLED panel resources. More domestic mobile phone manufacturers will still use LCD panel resources for layout.

Global small and medium size AMOLED panel production area ratio forecast

Samsung Electronics is the best beneficiary of the OLED boom, and shipments from other players are still limited. With the improvement of technology, the improvement of production line and the maturity of the supply chain, OLED will become the next hotspot of the flat panel display industry, and will largely replace LCD. It is expected that the first May 1st will hit the first industry outbreak in 2017. point. Taking TV as an example, the replacement of LCDs for OLEDs will start from high-end products. During the “May 1st” to 618 e-commerce promotion period in 2017, the market share of OLED TVs is expected to increase to 5% to 8%.

OLED display technology has entered mobile phones, televisions and computer screens, and now Visteon, a technology supplier, is exploring how to use it in cars. At CES 2017, Visteon demonstrated OLED displays designed for automotive dashboards and infotainment interfaces.

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