IT168 information LeTV entered the North American market, sounding the pace of the ecological swept the world. At the San Francisco Art Palace on October 19th, local time, LeTV held a press conference to "break the earth and share the ecological world." The conference invited nearly 1,500 journalists and guests from all over the world to witness the scene. Letv ecology landed in the United States.
At the conference, LeTV in the United States world devaluation 85-inch TV new uMax85, this is LeTV launched the world's largest size 3D, 4K TV uMax120 last year, once again launched the uMax series of new products, priced at only 4999 US dollars. At the same time, LeTV also released 3 4th generation eco-TVs: Super 4 X65, priced at 1399 US dollars; Super 4 X55, priced at 899 US dollars; Super 4 X43 Pro, priced at 649 US dollars. All of the four new TV models mentioned above carry Google’s Android TV operating system and will be available for sale at LeMall’s US Mall (LeMall.com/US) at 10:00 am on November 2nd.
LeTV introduced the vertical integration, open-closed-loop ecological concept and UP2U model to the users in the United States, and announced that the globally-established “platform+content+hardware+software+application†LeSco ecosystem has officially landed in the United States: Levision Clouds all over the world Platform, the EUI system that spans the ecological hub of the terminal, including smart TVs, eco-television, eco-mobile phones, super bikes, Letv VR, etc., removes channel premiums to the customer's LeMall, and LeSports’ original LeView, LeLive, LE and other powerful applications, coupled with the mass production of supercars soon to be put on the market, will jointly bring unprecedented ecological lives to U.S. users.
2016 is the first year of LeTV’s globalization. Prior to this, LeSports Ecology had already landed in Hong Kong, India, Russia, and other countries and regions. The conference marked the full landing of LeSpot's ecology in the United States and also marked the acquisition of LeSco’s globalization strategy. A very important stage victory.
"Some people say that LeEco is China's Netflix, and others say that LeEco is Apple + Tesla + Samsung + Amazon + Netflix + Disney, etc. Some say that today LeEco is actually going to the home of these great companies to fight, certainly It's crazy, but I want to say that LeEco is different from these companies.Like we are very different from Apple, Apple is a closed closed loop, LeEco is an open and closed loop ecosystem, and we represent the new species in the future. Leighton founder Jia Yueting said at the press conference that LeTV’s arrival in the United States is not to fight and compete with these companies, but to break the industrial boundaries and organizations through the vertical integration of industrial chains and the restructuring of cross-industry chain values. Borders and national borders, breaking the boundaries of innovation, ecological counterproducts, creating the next generation of product forms, bring new user experience and user value, in order to create a business model representing the future and a new ecological lifestyle.
LeMall is the primary entrance for users in the United States who are in direct contact with LeEco's ecology and purchase of LeEco's eco-products. It is also an important vehicle for LeTV to implement the UP2U concept. All LeTV products and services can be purchased on LeMall. LeTV will use the user-centric concept and model as "UP2U", which is called User Planning to User. This name is also meticulously overlapped with the "up to you" that is very common in English.
Through LeMall, LeTV also provided a special reward program for the first US users participating in UP2U - LeRewards. Every user who is willing to participate in the UP2U model will enjoy 100 US dollars for each super mobile phone and super TV product - LeRewards offers a price range of US$1,000 and hopes that users can give feedback on various suggestions.
Global unique ecological TV, reconstruct TV value, allowing users to pay only for core value
LeTV EcoTV has always been one of the most popular LeTV products for Chinese consumers. In the three years since it was listed, it has obtained more than 7 million units of sales and has become China's undisputed brand of smart TV. This year, as 919 fans music festival, one day sales of 866,000 units of ecological television, more than two days of China's television industry total production.
Eco-TV is not a television, but an open, closed-loop, large-screen Internet ecosystem created through vertical integration of industrial chains and cross-industrial value chain reconstruction. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
Eco-TV reconstructs TV value, allowing users to pay only for core values. Unlike other TV brands focusing on hardware value and pursuing cost-effectiveness by adopting low and low prices, LeTV has a higher ecological value. Ecological TV hardware value only occupies very few value elements. The vast majority of value is Internet applications, content, and cloud. Platforms and big data, while pursuing the ultimate technology, pay more attention to the price ratio (comparison of experience and price), that is, adopting high and low prices to provide users with a complete set of ecological values ​​behind the hardware.
Letv ecology is an open and closed-loop model that subverts traditional industrial thinking and professional division of labor, and is the most advanced model in the current era. Eco-TV, represented by LeTV's eco-products and services, has been leading the Samsung brand. The eco-TV era initiated by Eco-TV has redefined television and created a new category. This is Gao Wei’s victory over low-dimensionality. It is the victory of defining the future Internet eco-thinking of traditional industrial thinking that has not changed in decades.
The eco-TV uMax series is only for the winners of life. The X series is only different in size and has no configuration performance.
LeTV Eco TV boasts ultra-high configuration and super performance to meet the ultimate experience and operational needs of the entire product life cycle. Letv ecological television has now entered the Mstar6A938 and Qualcomm Xiaolong 810 era, uMax series to uMax120, uMax85 as the representative, only for the winner of life; Max split series with super 4 Max70 (Qualcomm Snapdragon 810 processor) represented, born Tokgo defeated; X series is only the size of the different, there is no allocation of high and low points, over 4 X65 / over 4 X55 become a popular future, Super 4 X43 Pro is becoming the dominant price ratio.
Although the size of uMax85 is large, it is not bulky. Because the fuselage uses all-metal body design, ultra-narrow frame drilling process, metal casting base. The tarnish from the reaction of metal and air is more easily integrated into any background. Rob Chandrok, North American's chief research and development officer, said that this home-theater-class TV allows film lovers to get the ultimate experience at home and push TV to a new height. "This TV really defines 'no limit'."
uMax85 equipped with the strongest smart TV flagship chip Mstar 6A938, Mstar6A938 is a 4-core 1.7GHz 64-bit processor, using the latest 2-core Cortex-A72 CPU and 2-core A53 CPU architecture, with first-class computing speed and graphics processing capabilities Dominates Super TV and responds quickly. In the next five to seven years when 4K gradually becomes popular, you will continue to have a clear and smooth viewing experience, and feel the shocking picture and quick operating experience.
High-performance 4GB DDR4 large memory with a take-off frequency of 2133MHz, which is 15% faster than the previous generation, which makes the video start faster. The operation process is more streamlined and there is no trailing phenomenon. And 64GBeMMC5.1 is the industry's largest storage configuration, whether it is a large game or application download without stress.
uMax85 equipped with Bluetooth 4.1 technology, higher transmission speed, seconds without delay, you can connect Bluetooth headsets, handles, speakers and other devices. Support BLE low-power protocol, no longer worry about Bluetooth power consumption. Super 4 supports the 802.11ac protocol. Combining MIMO technology, dual-band dual-fire sends Wi-Fi transmission speeds up to 3 times. Supporting wireless transmission technologies such as Air Play, Miracast, and DLNA, it is easy to project super-mobile phones and other small-screen highlights onto Super TVs, sharing wonderful moments with the whole family.
On the screen, the high-brightness screen cooperates with high dynamic range (HDR) and 448 independent light source controlled backlight partitions to divide the brightness of the entire screen into blocks and improve the color expression capability. The level of light and shadow expressed by 8.29 million pixels is unprecedented and real. More importantly, the uMax85 supports Dolby Vision and HDR10, allowing TVs to restore as much of the content's true brightness and rich colors as possible. With the same high-dynamic-range (HDR) technology used in Dolby's state-of-the-art cinemas, Dolby Vision, the Dolby Vision, delivers stunning brightness, enhanced contrast and immersive colors for consumers. Come to beautiful visual experience.
In terms of sound effects, it is equipped with an optical audio output interface that can be used to connect any speaker system with high power, while supporting Dolby Audio/DTS HD format. With Dolby source library, restore the real cinema experience.
Compared with other competitors, although the same 85-inch TV, but its configuration is much lower than uMax85, for example, does not have 448 independent backlight partition, only 2G memory, 8G storage, and its price as high as 7999 US dollars, and uMax85 With the higher configuration described above, the price is only 4999 US dollars.
The Ultra 4 X65/Ultra 4 X55/Ultra 4 X43 Pro are equipped with 65-inch, 55-inch, and 43-inch high-gray 4K LCD screens respectively. No matter what the screen size is, there is no difference in other configurations. All three products use the Mstar6A938 processor, 3GB of ultra-large running memory +16GB eMMC5.1 high-speed flash memory, and support HDR10, MEMC, Bluetooth 4.1,802.11ac dual-band Wi-Fi and so on. System, also equipped with Google Android TV operating system, consistent with uMax85.
uMax85 Plus Gold Award for Internet TV Solutions
It is reported that at the IFA Berlin Consumer Electronics Show in September 2016, LeTV was the first brand of smart TV in China. It stood out after fierce competition with Samsung, Sony, LG, Hisense, TCL and other companies, and won the IFA2016 Internet. The Internet TV Solutions Gold Award. This is also LeTV Super TV won the world's highest honor home appliances “Oscar†event recognition, become the most shining star in this exhibition.
In fact, LeTV defeated many competitors with this release of uMax85 and won the IFA 2016 Internet TV Solution Gold Award. LeTV Super TV truly realizes the perfect integration of technology, culture and the Internet. Each generation of super TV represents the industry's top configuration and highest performance, leading the trend of TV design in the future.
The IFA Awards aims to "understand the power of technology to create an innovative future," further promote the innovation and upgrading of consumer electronics companies to achieve interoperability, further enhance product functions, product image, user experience, and promote the company's technological adjustment and service method innovation. Product persistence and sense of the future, so that consumers feel the technical innovation brought to the comfort and convenience of the future life.
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