3D channel will start broadcasting 3D function as standard for TV

Is your home 3D TV still a vase? Are you still worried about the high price of 3D TV? It will not be long before these are all problems.

A few days ago, the reporter learned that the nationally shared 3D TV channel will be on CCTV piloting on New Year's Day in 2012, and will be officially launched in the Spring Festival in 2012. The 3D function will become the standard configuration for TV sets sold in the market next year. more importantly. Even if the 55-inch 3D+LED TV, its price will drop to less than 6,000 yuan. At the same time, the constant emergence of 3D mobile phones is also more affordable. Whether it is 3D terminals, 3D content, or 3D playback channels, it has been opened to ordinary consumers, which directly stimulates the blowout of the 3D market.

Content: 3D channel next year New Year's Day pilot broadcast

Looking at 3D, there is no content at all. Although previous trials of 3D TV channels in Tianjin, Shanghai, etc., were not confined to the region and the contents were not attractive, they still could not afford consumer interest. However, the effect of launching 3D channels on CCTV is obviously different. Recently, Lu Xiaoyi, deputy director of the CCTV Technology Management Office, revealed that China's first 3D channel will be officially launched on January 1, 2012.

It can be expected that the 3D sports event will become the main content of the CCTV 3D channel broadcast. At present, CCTV has purchased the right to report on the 3D TV in the 2012 London Olympics. It will provide 3 hours of live broadcast programs including opening and closing ceremonies, track and field, games, and gymnastics. According to the SARFT plan, 10 3D channels will be launched by the end of 2015.

Terminal: 3D function will become the standard for TV

“In 2012, all Skyworth TVs will have 3D capabilities because the screens provided by the upstream manufacturers are also 3D.” A few days ago, Yang Dongwen, Vice President of Skyworth Group, told E-World reporters that Skyworth focused on the 3D multiplication program to promote the popularization of 3D TVs and eliminate them. 2D TV. Reporters visited local Suning, Gome and other chain stores and found that almost all TV brands in the sales have launched TVs with 3D capabilities. Hisense, Konka, TCL, Skyworth, Haier, Changhong and Samsung, Sony, Sharp, LG and other Chinese and foreign brands are in 3D. The same camp is on television.

In addition to 3D TVs, 3D mobile phones and 3D players have also increased quietly. HTC and Jin Li recently announced their own naked eye 3D mobile phones.

It should be noted that watching the CCTV 3D channel between the set-top box and the TV needs to be connected via the HDMI 1.4 interface. There are some 3D TVs on the market that do not support this interface. Although 3D video can still be transmitted, it cannot automatically identify whether the video is 3D or 2D. Consumers use their own remote control to select 3D mode.

Price: domestic brands drive prices down

Is 3D TV a "good machine"? The answer shows no. According to industry sources, under the impetus of Skyworth, Hisense, Changhong, and TCL, the average price of 3D TVs has dropped by 57.3%, which has dropped drastically from tens of thousands of dollars in the current year to a very close to the price of 2D TVs. "A 55-inch 3D+LED TV, the current exchange price is only 6599 yuan, while the 46-inch price is only 4399 yuan, no higher than the 2D TV." A domestic TV brand said, the price of the upstream panel fell, plus The competition among various manufacturers has caused 3D TVs to fall. The same price reduction is the joint venture brand. Whether it is Samsung, Sharp, or the difficult days of Sony, LG, faced with the domestic brand group attack had to put aside, join the price camp.

Sharp Masaaki, president of Sharp Business (China) Co., Ltd., said that Sharp has launched a 70-inch flagship 3D TV this year and focused on 60-inch products.