In the field of communications industry, China Unicom took the lead in breaking the barriers in the communications industry, and launched the Wangka business, which is known as the “spoiler†among operators, subverting the inherent image of operators.
In 2017, it was an unforgettable year for China Unicom. Since the opening of the Unicom business hall at the entrance of the community at the beginning of the year, there have been many major events that have plagued the industry. On the occasion of the resignation of the old and the new, China Unicom's new signs in 2017, Xiaobian will take stock of this.
According to relevant data, China Unicom's big/small king card users have grown from 20 million in May this year to more than 50 million users. At the same time, the DOU value of 4G users (average monthly Internet traffic per user) has been continuously rising, but its ARPU value (average revenue per user for the enterprise) has fallen sharply. As of the first half of this year, China Unicom all 4G The ARPU value of the user is 66.5 yuan, while the ARPU value of the same period last year was 81.3 yuan. As of the first half of this year, the ARPU value has dropped by nearly 20%!
Many people have seen such data, saying that it is China Unicom's strategic mistakes, and the products launched are "satisfaction is also called", but it is not making money. Pulling down the price of the flow, and finally only pitted himself and took the move with the telecom.
However, Xiao Bian is hard to agree with the above points. Since entering the era of mobile Internet, the high traffic price has always been a big problem that plagues users. This makes most users unable to use mobile phone traffic as they like. Although operators are happy to see this situation, in the long run, this has no slight benefit to the development of mobile Internet. After all, if you let users use 4G traffic like the 2G era, the meaning of network upgrades has already lost half.
Of course, the operator's DOU value rises and the ARPU value declines, which will increase the operator's network pressure, increase maintenance costs, and reduce revenue. It will be very harmful to operators in the long run. However, under the general trend of speeding up and reducing fees, it is inevitable that operators' traditional "traffic services" become a pipeline. When mobile phone traffic becomes a necessity for life like water and air, price is one of the factors that should not limit its development. For this, what operators need to do is not to block the progress of this process, but to seek new growth points.
In Xiaobian's view, Unicom's continued move to launch Wangka is more like a self-revolution that takes the initiative to "go to telecommunications."
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